短生命周期产品生产时机与质量选择研究  

Production Timing and Quality Selection of Short Life Cycle Products

作　　者：燕夏敏 YAN Xiamin(School of Business,Xi'an University of Finance and Economics,Xi'an 710100,China)

机构地区：[1]西安财经大学商学院,陕西西安710100

出　　处：《工业工程》2023年第6期75-82,共8页Industrial Engineering Journal

基　　金：国家自然科学基金资助项目(71371149);陕西省教育科学“十四五”规划2023年度一般课题资助项目(SGH23Y2376)。

摘　　要：因产品质量决策受市场需求影响,延迟生产可以明确市场需求。论文研究需求不确定性与顾客流失率对于短生命周期产品生产时机与质量选择决策的影响。结果表明,顾客流失率小于某一临界值,需求不确定性较小时,企业立即生产标准产品;需求不确定性中等时,企业延迟生产差异产品;需求不确定性较大时,企业延迟生产标准产品。顾客流失率大于另一临界值,需求不确定性较小时,企业立即生产差异产品;需求不确定性中等时,企业延迟生产标准产品;需求不确定性较大时,企业延迟生产差异产品。顾客流失率位于两个临界值之间,企业的决策与两个临界值的相对大小有关。Product quality decisions are influenced by market demand.Postponement production can clarify market demand.This paper studies the influence of demand uncertainty and customer churn rate on the production timing and quality selection decisions of short life cycle products.Results show that:when the customer churn rate is less than a certain threshold,if demand uncertainty is low,the enterprise immediately produces standard products;if demand uncertainty is medium,the enterprise delays the production of differentiation products;if demand uncertainty is high,the enterprise delays the production of standard products.When the customer churn rate is greater than the other threshold,if demand uncertainty is low,the enterprise immediately produces differentiation products;if demand uncertainty is medium,the enterprise delays the production of standard products;if demand uncertainty is high,the enterprise delays the production of differentiation products.When the customer churn rate is between two thresholds,the decision of the enterprise is related to the relative values of the two thresholds.

关 键 词：生产时机 质量选择 短生命周期 需求不确定性 顾客流失率 

分 类 号：C935[经济管理—管理学]