数字经济背景下“电子商务数据分析”课程教学设计与实践  

Teaching Design and Practice of"E-Commerce Data Analysis"Course Under Background of Digital Economy

作　　者：郭炬[1] 贾林平[1] 田春霖[1] 张华 王钰铮 GUO Ju;JIA Linping;TIAN Chunlin;ZHANG Hua;WANG Yuzheng(Beijing Institute of Economics and Management,Beijing 100102,China)

机构地区：[1]北京经济管理职业学院,北京100102

出　　处：《北京工业职业技术学院学报》2024年第1期77-82,共6页Journal of Beijing Polytechnic College

基　　金：北京市教育科学“十四五”规划2022年度一般课题(CBDB22226);北京经济管理职业学院2022年院级教研课题(22YBA09)。

摘　　要：数字经济时代,大数据分析技术在电商行业企业发展中起着越来越重要的作用。但目前市场上电子商务数据分析人才的专业能力相对薄弱。通过对高校“电子商务数据分析”课程教学各环节进行深入分析,找出了影响电商数据分析人才能力提升的相关因素,指出高校应对该课程授课模式进行重构与设计,构建“双师共育、三阶递进”的教学模式,实行“三元五维”全过程综合评价,培养知识型、技能型、高素质的新型商务数据分析人才。In the era of digital economy,big data analysis technology plays an increasingly important role in the development of e-commerce enterprises.However,the current market shows that the ability of e-commerce data analysis talents is relatively weak.Through the in-depth analysis of all aspects of the teaching of"E-Commerce Data Analysis"in colleges and universities,this paper finds out the relevant factors that affect the improvement of the ability of e-commerce data analysis talents.In view of these problems,it points out that colleges and universities should reconstruct and design the teaching modes of this course,including""double-teacher co-education and three-step progression",implement a comprehensive evaluation of the whole process of"three elements and five dimensions",and cultivate a new type of talents with knowledge,skill and high quality.

关 键 词：数字经济 电子商务数据分析 岗课赛证 德技双修 课程思政 

分 类 号：G712[文化科学—职业技术教育学]