数字经济驱动企业商业模式创新的动因、机理与路径  

The Motivation,Mechanism and Path of Digital EconomyDriving Business Model Innovation in Enterprises

作　　者：顾丽敏[1] 张骁[2] Gu Limin;Zhang Xiao

机构地区：[1]江苏省社会科学院区域现代化研究院,南京210004 [2]南京大学商学院,南京210093

出　　处：《南京社会科学》2023年第12期36-43,共8页Nanjing Journal of Social Sciences

基　　金：国家自然科学基金重点项目“后疫情时代的企业战略管理与数字化转型”(72132005)的阶段性成果。

摘　　要：以人工智能、区块链、云计算、大数据等底层数字技术为基础的数字经济有助于驱动企业商业模式创新进而获得独特竞争优势。数字经济在为企业创造更多发展机会的同时,也使得企业面临更高水平的竞争威胁,因而企业进行商业模式创新既是感知和利用外部环境机会的主动选择,也是识别和规避外部环境威胁的被动适应。数字经济通过数字化信息、互联网平台、数字技术、新模式和新业态驱动企业进行商业模式创新。为此,应创新利用数据资源来更新企业价值逻辑,依托互联网平台构建数字化生态系统,扩大数字技术嵌入推动企业敏捷响应,洞察新兴经济业态促进跨界融合创新。The digital economy,based on underlying digital technologies such as artificial intelligence,blockchain,cloud computing and big data,helps to drive business model innovation in enterprises and gain unique competitive advantages.While the digital economy creates more development opportunities for enterprises,it also exposes them to higher levels of competitive threats.Therefore,business model innovation for enterprises is both an active choice to perceive and leverage external opportunities and a passive adaptation to identify and mitigate external threats.The digital economy drives business model innovation in enterprises through digital information,internet platforms,digital technologies,new business models and formats.In the digital economy era,enterprises should utilize data resources innovatively to update their value logic,build digital ecosystems relying on internet platforms,expand the integration of digital technologies to drive agile responses,and gain insights into emerging economic formats to promote cross-domain integration and innovation.

关 键 词：数字经济 企业商业模式创新 数字化信息 互联网平台 数字技术 

分 类 号：F49[经济管理—产业经济]