基于趣味性的包装设计研究  

Research on Packaging Design Based on the Principle of Fun

作　　者：马丽俐 Ma Lili(Shanxi Huaao Business and Trade Vocational College,Taiyuan 030000)

机构地区：[1]山西华澳商贸职业学院,太原030000

出　　处：《鹿城学刊》2023年第4期14-16,共3页Journal of Lucheng

摘　　要：包装设计中应用趣味性原则的方法,可优化包装设计,使包装设计更具趣味性,更好地吸引消费者购买。把握包装设计的原则,研究趣味性包装设计的设计技巧,对提高产品辨识度和产品的销售具有非常重要的价值。The application of the principle of fun in packaging design can optimize packaging designs,making them more engaging and better at attracting consumers to make purchases.Understanding the principles of packaging design and studying the design techniques for fun packaging are of significant value in enhancing product recognition and increasing sales.

关 键 词：包装设计 趣味性原则 色彩 图形 造型 

分 类 号：TB482[一般工业技术—包装工程]