合力共建“大盛魁”品牌,加速打造内蒙古“文化航母”  

Collaborative Efforts to Build the“Da Sheng Kui”Brand and Accelerate the Development of Inner Mongolia’s“Cultural Aircraft Carrier”

作　　者：张世超 Zhang Shichao(Inner Mongolia Arts College,Hohhot 010010)

机构地区：[1]内蒙古艺术学院,呼和浩特010010

出　　处：《鹿城学刊》2023年第4期30-34,共5页Journal of Lucheng

摘　　要：“大盛魁”是现代经济发展和商业经营模式的重要参照,其久远丰厚、航空母舰似的商业影响力和历史文化体量,以及被历史证明了的先进之处,正是时代发展所需要借鉴吸收和大力传扬的,更是内蒙古文化强区、“一带一路”建设与草原新丝路战略落实的强大的商业文明和优秀历史文化的品牌支撑。这块历史金字招牌,也应该成为内蒙古新时代的金字招牌,这对于大力推进北疆文化研究和自治区现代化建设新征程具有重大意义。“Da Sheng Kui”serves as a significant reference point for modern economic development and business models due to its enduring richness,aircraft carrier-like commercial influence,historical and cultural significance,and proven advancements.It is precisely what the era of development requires for drawing inspiration,absorption,and vigorous promotion.Furthermore,it stands as a formidable brand support for Inner Mongolia’s cultural strength,the implementation of the“Belt and Road”initiative,and the realization of the Grassland New Silk Road strategy.This historical emblem should become the emblem of the new era in Inner Mongolia,holding great significance for advancing cultural research in the northern region and the modernization of the autonomous region.

关 键 词：大盛魁 特质 品牌 文化航母 文化强区建设 

分 类 号：G127[文化科学]