乡村振兴背景下的地域性农产品包装设计研究——以北大荒大米品牌为例  

Research on Regional Agricultural Products Packaging Design under the Background of Rural Revitalization——Take the Beidahuang Rice Brand as an example

作　　者：何欣玶 HE Xinping(Dalian Polytechnic University,Dalian 116034,China)

机构地区：[1]大连工业大学,辽宁大连116034

出　　处：《鞋类工艺与设计》2023年第24期88-90,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：在乡村振兴政策背景下,农产品包装设计的发展具有重要意义,不仅可以提升农产品品牌的市场竞争力,也可以实现农村地区的可持续发展,增加乡村居民收入,提高乡村居民生活质量。本文以东北最具有代表性的农产品东北大米作为切入点,通过调查法、案例分析法、文献研究法等方法全面分析乡村振兴背景下,东北大米品牌包装设计中存在的问题,总结东北大米品牌包装的设计方法,以达到推动北大荒文化传播与发展,打造东北特色大米品牌形象,提高偏远地区东北大米品牌市场竞争力的目的。Under the background of rural revitalisation policy,the development of packaging design for agricultural products is of great significance,which can not only enhance the market competitiveness of agricultural product brands,but also achieve the sustainable development of rural areas,increase the income of rural residents and improve the quality of life of rural residents.This paper takes the most representative agricultural product of Northeast China,Northeast China rice,as an entry point,comprehensively analyzes the problems existing in the packaging design of Northeast China rice brand under the background of rural revitalization through the field survey method,case study method,literature research method,etc.,and sums up the design method of Northeast China rice brand packaging,so as to achieve the purpose of promoting the dissemination and development of Beidahuang culture,creating the brand image of Northeast China characteristic rice,and improving the market competitiveness of Northeast China rice brand in remote areas.rice brand market competitiveness.

关 键 词：乡村振兴 北大荒文化 东北大米 包装设计 

分 类 号：TS206.2[轻工技术与工程—食品科学]