运动员成长的情感叙事与国家认同促进——以“讲好中国奥运夺冠故事”为旨归  

Research on Promoting National Identity by Telling Athletes’Growth Stories with Emotional Narrative Methods--‘Tell the Story of China Winning the Olympic Games’as the Aim

作　　者：吴明惠 李乾丙 王真真[2] 王相飞[1,3] WU Ming-hui;LI Qian-bing;WANG Zhen-zhen;WANG Xiang-fei(School of Journalism and Communication,Wuhan Sports University,Wuhan430079,China;Postdoctoral Research Center,School of Sports Medicine,Wuhan Sports University,Wuhan430079,China;Sports Social Science Research Center of General Administration of Sport,Wuhan Sports University,Wuhan430079,China)

机构地区：[1]武汉体育学院新闻传播学院,湖北武汉430079 [2]武汉体育学院博士后流动站,武汉体育学院运动医学院,湖北武汉430079 [3]武汉体育学院国家体育总局体育社会科学研究中心,湖北武汉430079

出　　处：《广州体育学院学报》2023年第3期66-74,共9页Journal of Guangzhou Sport University

基　　金：国家社会科学基金项目(21BTY017)。

摘　　要：讲好中国奥运夺冠故事具有现实意义和时代价值,以运动员成长历程为载体进行情感叙事能够发挥夺冠故事的最大功效,引发受众情感共鸣,改变受众情感态度,从而激发受众国家认同。从国家认同层次出发,基于情感叙事学理论,结合大连理工大学情感词汇本体库对北京2022年冬奥会期间人民网讲述的中国奥运夺冠故事进行具体情感分析,探究其情感叙事策略及其对国家认同的促进。研究发现夺冠故事语境部分以优异成绩和伤病背景体现热爱效忠之情,建构忠诚感;行动部分以完美表现和激烈竞争激发民族自豪感,建构异同感和归属感;结果部分以赛绩突破和赛后感慨引发情感共鸣,建构忠诚感。但因缺失故事亲和力体现、忽视国家人文关怀之情展示、缺少积极指向的“国家优越性”描述,不利于受众形成高层次的国家认同。未来进一步以运动员成长的情感叙事讲好中国奥运夺冠故事促进国家认同,可以在语境部分注重运动员“中国式”成长背景描述,以情感认同强化受众归属感;在行动部分以积极情感与消极情感叙事协同,强化忠诚感激发异同感;结果部分借网友与运动员之口传达国家价值理念,增强理想感和立场感。It is of practical significance and value of the times to tell the story of China winning the Olympic Games.Telling athletes growth stories with emotional narrative methods can exert the greatest effect of the story,arouse the emotional resonance of the audience,change the emotional attitude of the audience,and stimulate the national identity of the audience.Starting from the level of national identity, based on the theory of emotional narratology, combined with the emotional vocabulary ontology library of Dalian University of Technology, this paper makes a concrete emotional analysis of the different story structures of China winning the 2022 Beijing Winter Olympics, and explores the emotional narrative strategies used and their promotion of national identity. It is found that the context of the winning story reflects the love of loyalty and the construction of loyalty with excellent achievements and injury background. The action part stimulates national pride with perfect performance and fierce competition, and constructs a sense of similarities and differences and a sense of belonging;the result part triggered emotional resonance with the performance breakthrough and post-match feelings, and constructed a sense of loyalty. However, to a certain extent, it is not conducive to the audience to form a high-level national identity because of the lack of story affinity, the neglect of the display of national humanistic care, and the lack of positive description of ‘national superiority’. In the future, we will further tell the story of China winning the Olympic Games with emotional narrative to promote national identity. We can pay attention to the ‘Chinese style’ growing background description of the champion athletes in the context part, and strengthen the audience’s sense of belonging with emotional identity. In the action part, positive and negative emotional narratives are coordinated to strengthen the similarities and differences of loyalty and gratitude;the result part can use the speeches of netize

关 键 词：中国运动员 情感叙事 国家认同 讲好中国奥运夺冠故事 北京冬奥会 

分 类 号：G80[文化科学—运动人体科学]