扎根理论下我国省域体育企业疫后重振的现实困境与应对方略——基于湖北省67名体育官员调研报告的文本分析  

The Realistic Dilemma and the Coping Strategy of Provincial Sports Enterprises in China after the Epidemic under the Rooted Theory Practical Exploration——Text Analysis Based on the Investigation Report of 67 Sports Officials in Hubei Province

作　　者：付群[1,2] 胡智婷 FU Qun;HU Zhi-ting(College of Physical Education,Hubei University,Wuhan 430062,China;Sports Industry Development Research Center,Tsinghua University,Beijing 100084,China)

机构地区：[1]湖北大学体育学院,湖北武汉430062 [2]清华大学体育产业发展研究中心,北京100084

出　　处：《广州体育学院学报》2023年第4期55-66,共12页Journal of Guangzhou Sport University

基　　金：教育部青年基金项目(20YJC890006);湖北休闲体育发展研究中心公开资助课题(2022A022);中国博士后科学基金项目(M650742)。

摘　　要：推进我国省域体育企业疫后重振,既是我国体育产业健康可持续发展和高质量发展的现实需求,也是推动我国体育产业早日发展成为国民经济支柱性产业的关键领域。运用文献资料、扎根理论、文本分析等研究方法,以湖北省67名体育官员的调研报告为分析对象,对我国省域体育企业疫后重振的现实困境进行了梳理总结并给出应对方略。研究发现:经济负担过重、品牌竞争力不强、专业人才紧缺、运营能力不足、场馆资源配置失衡、营商环境恶化是我国省域体育企业疫后重振的现实困境。提出强化资金供给,确保正常运营;优化顶层设计,打造品牌效益;强化人才支撑,驱动创新发展;搭建运营平台,增强管理效能;深化场馆布局,盘活现有资源;加大政策扶持,优化营商环境等我国省域体育企业疫后重振的应对方略。Promoting the revitalization of China's provincial sports enterprises after the epidemic is not only a realistic demand for the healthy and sustainable development and high-quality development of China's sports industry,but also a key area to promote the early development of China's sports industry as a pillar industry of the national economy.Using research methods such as literature review,grounded theory,and text analysis,this paper summarizes the practical difficulties and practical exploration of the revitalization of provincial sports enterprises in China,based on the research reports of 67 sports officials in Hubei Province.The study found that:the economic burden is too heavy,the brand competitiveness is not strong,professional talent is in short supply,operational capacity is insufficient,venue resource allocation is unbalanced,and the business environment is deteriorating.These are the practical difficulties for China's provincial sports enterprises to recover from the epidemic.Propose to strengthen fund supply to ensure normal operation;Optimize top-level design and create brand benefits;Strengthen talent support and drive innovative development;Build an operation platform to enhance management effectiveness;Deepen venue layout and revitalize existing resources;Strengthen policy support,optimize the business environment,and other coping strategy for the revitalization of provincial sports enterprises in China after the epidemic.

关 键 词：扎根理论 体育企业 疫后重振 现实困境 应对方略 

分 类 号：G812[文化科学—体育学]