晋商大院视觉表征的文化理据探究  

RESEARCH ON CULTURAL ORIGINS OF VISUAL SIGNS IN JINSHANG COMPOUND

作　　者：朱旭光 李琳 来思渊[1] 

机构地区：[1]浙江理工大学艺术与设计学院

出　　处：《包装与设计》2023年第6期134-135,共2页Package & Design

基　　金：浙江省重点软学科研究项目(2023C25036)。

摘　　要：晋商大院是中国民居建筑的典范,蕴含着丰富的中华传统文化与思想.为研究晋商大院视觉表征的丰富内涵,本文从晋商大院建筑的文字符号、布局方式、装饰特色、工艺品质和色彩符号等方面入手,探究晋商大院建筑特色的文化理据,以形成关于晋商大院研究的独特视域,为今后晋商文化的延伸发展提供借鉴.Jinshang Compound represents a model of Chinese residential building,as it comes with profound traditional Chinese cultures and thoughts.In order to understand rich connotations of the visual signs,the research explores cultural origins of architectural features presented by Jinshang Compound,from the aspects of characters,layout,decorative features,quality of craftsmanship,color and more.Thereby,it develops a unique perspective for studying Jinshang Compound,providing a reference for promoting the Jinshang Culture.

关 键 词：晋商大院 儒家文化 视觉表征 

分 类 号：F27[经济管理—企业管理]