基于SEM-Logit模型的互联网租赁电动自行车使用行为研究  

Research on Shared E-Bikes Usage Behavior Based on SEM-Logit Model

作　　者：毕宇明 马颖[1] 冯丹 李浩强 吉梦瑶 马壮林[1] BI Yuming;MAYing;FENG Dan;LI Haoqiang;JI Mengyao;MA Zhuanglin(College of Transportation Engineering,Chang′an University,Xi′an 710064,China;Xi′an Transportation Development Research Center,Xi′an 710082,China)

机构地区：[1]长安大学运输工程学院,陕西西安710064 [2]西安市交通发展研究中心,陕西西安710082

出　　处：《交通运输研究》2023年第6期119-131,共13页Transport Research

基　　金：西安市科技计划项目(23RKYJ0066);西安市交通发展研究中心2023年度项目(JYZXXM-2023-01)。

摘　　要：为了解居民对互联网租赁电动自行车的使用意向和决策行为,对居民对互联网租赁电动自行车的使用行为偏好进行探究。首先,通过调查问卷了解居民对互联网租赁电动自行车的态度认知。然后,采用结构方程模型(Structural Equation Modelling,SEM)分析居民对于互联网租赁电动自行车使用意向的影响因素,并采用SEM-Logit模型分析居民对于互联网租赁电动自行车的选择决策行为。最后,以西安市为例进行实证研究,以弥补以往仅从定性角度分析互联网租赁电动自行车使用行为的不足。结果表明:男性、固定职业者、中等收入者、短距离出行者更愿意选择使用互联网租赁电动自行车;态度、感知有用性和感知易用性作为心理潜变量也会影响居民对互联网租赁电动自行车的使用行为;与非高峰期相比,受访者在高峰期对互联网租赁电动自行车的使用意愿更高,高峰期和非高峰期使用互联网租赁电动自行车的比例分别为19.58%和14.42%。根据研究结果,引入互联网租赁电动自行车对西安市居民现有的出行结构会产生一定影响,但影响程度不大。因此,建议政府相关管理部门统筹协调,提前谋划、制定互联网租赁电动自行车的发展路径。In order to understand people′s intention to use shared E-bikes and decision-making behaviors,the residents′behavioral preference for using shared E-bikes was explored in this article.Firstly,the questionnaire survey method was applied to understand the residents′attitudes and perceptions of shared Ebikes.Then,the SEM(Structural Equation Modelling)was adopted to analyze the influencing factors of residents′intention to use shared E-bikes,and the SEM-Logit model was used to explore the decision-making behaviors of residents′in choosing shared E-bikes.Finally,Xi′an City was taken as an example for empirical research,in order to make up for the shortcomings of only analyzing the use of internet rental E-bikes from a qualitative perspective in the previous research.The results show that users who are male,or with fixed occupation,or are middle-income,or take short-distance travels are more willing to use shared E-bikes.Attitude,perceived usefulness,and perceived ease of use as psychological latent variables can also affect residents′decision-making behaviors towards shared Ebikes.Compared with off-peak period,the respondents′intention to use shared E-bikes is higher during peak period,and the proportion of users using shared E-bikes in peak and off-peak periods are 19.58%and 14.42%,respectively.According to the research results,the introduction of shared E-bikes has a certain impact on the existing travel structure of Xi′an residents,but the extent of the impact is not significant.Therefore,it is recommended that relevant government administrative departments coordinate and plan the development path of E-bikes in advance.

关 键 词：城市交通 互联网租赁电动自行车 结构方程模型 SEM-Logit模型 行为分析 

分 类 号：U484[交通运输工程—载运工具运用工程]