数据要素如何产生即时价值:企业与用户互动视角  

How Data Elements Generate Instant Value:An Interactive Perspective between Enterprises and Users

作　　者：谢康[1] 张祎 吴瑶[1] XIE Kang;ZHANG Yi;WU Yao(Business School, Sun Yat-sen University)

机构地区：[1]中山大学管理学院

出　　处：《中国工业经济》2023年第11期137-154,共18页China Industrial Economics

基　　金：国家自然科学基金面上项目“企业与用户互动的AI驱动服务适应性创新能力研究”(批准号72172163);国家自然科学基金重点项目“互联网环境下大数据驱动的企业与用户互动创新理论、方法和应用研究”(批准号71832014);广东省基础与应用基础研究基金项目“面向新消费的营销服务数字创新机制研究”(批准号2023B1515020118)。

摘　　要：数据要素价值实现的基础与机制研究在国内外均是一个新话题。区别于数据要素主要特征或潜在价值的研究,本文针对现有研究缺口,借助企业与用户大数据合作资产理论和文献对话,从行动者网络、数字基础设施和制度建构三个维度剖析数据要素即时价值实现基础,从企业主导和用户主导两种情景阐述数据要素即时价值实现机制,提出企业与用户互动视角下数据要素即时价值实现的理论模型,形成对数据要素时效性价值的基础理论创新。本文以SHEIN案例作为实践参照进行理论解释,通过逻辑推演分析与准案例研究的结合,为直播电商、场景化创新、快时尚商业模式等中国企业前沿实践提供了即时价值视角的理论解释。本文为提升商业系统内的数据要素资源配置效率提供理论基础和指导,也为企业提升数据利用效率,激励用户数据化参与、授权和分享数据策略提供管理启示。This study explores how data elements generate instant value,a totally new research topic both domestically and globally.In an era of data explosion,the efficiency in harnessing value from data elements is becoming increasingly pressing for businesses.Current obstacles that hamper businesses from optimizing resource allocation and enhancing productivity mainly stem from their relatively low management capability of data.Therefore,deepening research on the foundation of data value can not only address the pressing need for enterprises to improve the efficiency of data element value realization in today's digital era,but also provide a theoretical basis for enterprises to enhance their data management capabilities,thereby realizing high-quality development.In this study,we fill in existing research gaps by applying theories on enterprise-user collaboration in big data assets and literature review,analyzing the foundation of instant value realization through action network,digital infrastructure,and institutional construction.We further elucidate mechanisms of instant value realization in two scenarios:enterprise-led and user-led.We propose a theoretical model for the realization of instant value of data elements based on enterprise-user interactions,engendering foundational theoretical innovation in the definitive study of data element instant value.Besides,we leverage the case study of SHEIN as a basis for practical reference,combining theoretical inductions with actual context,thereby enhancing the persuasiveness of our study.This paper unravels the key foundations and mechanisms for generating instant value from data elements from an enterprise-user interaction perspective.In a network constituted of diverse and looselyconnected participants,every action can potentially be captured as data,forming a solid foundation for the realization of instant value from data elements.A robust digital infrastructure,serving as a technological support that facilitates data transmission,storage,and analysis,is also vital.With a

关 键 词：数据要素 大数据 企业与用户互动 大数据合作资产 互动创新 

分 类 号：F270[经济管理—企业管理]