视频网站自制节目的品牌化构建研究  

Study on the Branding Construction of Homemade show Video Website

作　　者：马蓉[1] MA Rong(Editorial Department,Journal of Qiqihar University(Philosophy&Social Sciences Edition),Qiqihar,Heilongjiang,161006,China)

机构地区：[1]《齐齐哈尔大学学报(哲学社会科学版)》编辑部,黑龙江齐齐哈尔161006

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2023年第11期131-134,共4页Journal of Qiqihar University(Philosophy & Social Science Edition)

摘　　要：随着互联网的不断普及,视频网站的发展不断满足人们各方面的精神需求。早期以腾讯、土豆等为代表的传统视频网站都是以UGC用户原创内容为主,当今众多视频网站开始逐渐向PGC互联网专业内容生产模式转变,一系列自制节目质量不断提升,引起受众的关注和赞许。但网站自制节目也存在着内容同质化,剧情抄袭,嵌入式广告泛滥等问题,需要加强监管和引导,规范和提高,投资和外联,以先进的理念引导消费,实现互动双赢。With the continuous popularization of the Internet,the development of video websites continues to meet the spiritual needs of people in all aspects.Early Tencent,Tudou and other representatives of the traditional video sites are based on UGC,the user's original content,today many video sites began to gradually to PGC,the Internet professional content production mode change,a series of self-produced program quality continues to improve,attracting the attention of the audience and praise.However,the website self-produced programs also exist serious homogenization,plot plagiarism,embedded ads proliferation and other issues,the need to strengthen the supervision and guidance,standardization and improvement,investment and outreach,to guide the consumption of advanced concepts,interactive win-win situation.

关 键 词：视频网站 自制节目 品牌化 

分 类 号：F274[经济管理—企业管理]