怀旧需求视角下中国古籍文创产品情感化设计研究  

Emotional Design of Cultural and Creative Products Derived from Chinese Ancient Books Based on the Perspective of Nostalgia Needs

作　　者：刘维尚[1] 王泽艺 贾一雪 LIU Weishang;WANG Zeyi;JIA Yixue(Yanshan University,Hebei Qinhuangdao 066000,China)

机构地区：[1]燕山大学,河北秦皇岛066000

出　　处：《包装工程》2024年第2期374-384,共11页Packaging Engineering

基　　金：河北省社科发展研究课题-年会确认课题(202307075)。

摘　　要：目的 通过文创产品带动中国古代典籍文化的传承,将古籍文化推介给群众,助力古籍的保护和传播,探究将怀旧理论应用于中国古代典籍文创产品中的情感化设计策略。方法 基于中国古籍的发展现状和其文创产品在现阶段存在的问题,重点针对怀旧需求的层次和其对文创产品的触发机制进行分析,总结出怀旧需求融入文创产品的层次,包括感官植入层、触点再现层、情感修复层,并融合古籍的怀旧需求诱发因素,从质色味的延续、古籍情境重现、精神家园回归进行设计策略的探索。结论 将怀旧理论引入中国古代典籍文创产品中,更容易掌握使用者的核心关注点和情感需求,给古籍文化以更现代化的诠释,提升大众对中华优秀古籍的文化自信,推动中华优秀古籍文化的创新型传承发展。In order to promote the inheritance of ancient Chinese classic culture through cultural and creative prod- ucts, promote ancient book culture to the public and help the protection and dissemination of ancient books, the work aims to explore the emotional design strategy of nostalgia theory in ancient Chinese classic cultural and creative products. Based on the current development status of Chinese ancient books and the problems existing in their cultural and creative products, the analysis focused on the hierarchy of nostalgia needs and their triggering mechanisms in cultural and creative products. The hierarchy of integrating nostalgia needs in cultural and creative products was summarized: sensory implan- tation layer, contact reproduction layer, emotional restoration layer, and the triggering factors of nostalgia needs in ancient books were integrated to explore the design strategies from the continuation of quality, color and flavor, the reproduction of scenarios in ancient books and the returning to the spiritual home. Introducing the theory of nostalgia into the cultural and creative products of ancient Chinese classics makes it easier to grasp the core concerns and emotional needs of users, provide a more modern interpretation of ancient book culture, enhance the cultural confidence of the public in Chinese excellent ancient books, and promote the innovative inheritance and development of Chinese excellent ancient book culture.

关 键 词：怀旧理论 古籍文化 文创产品 情感化设计 文化自信 

分 类 号：TB482[一般工业技术—包装工程]