北京城市轨道交通语言景观的多模态分析  

Multi-Modal Analysis of the Linguistic Landscape of Beijing's Urban Rail Transit

作　　者：单意 赵越[1] SHAN Yi;ZHAO Yue(School of Chinese Language Literature,Liaoning Normal University,Dalian Liaoning,116033,China)

机构地区：[1]辽宁师范大学文学院,辽宁大连116033

出　　处：《文化创新比较研究》2023年第36期32-37,共6页Comparative Study of Cultural Innovation

基　　金：辽宁省教育科学“十四五”规划课题“辽宁高校教师的应急安慰话语能力提升研究”(项目编号:JG21DB304)。

摘　　要：该文对党的二十大背景下北京城市轨道交通中官方语言文字的使用情况进行深入调查。作为公共空间中可视性的语言现象,语言景观不仅能发挥信息传递的基本功能,还能结合地域文化特色,传递出强烈的身份认同感,树立文化自信。随着城市化的进一步发展,城市轨道交通在日常出行中占据着越来越重要的地位。该文以多模态理论为依据,以北京地铁为研究对象,分析北京地铁语言文字使用情况,探讨北京地铁中自上而下的官方语言景观的建构,旨在为公共语言景观设计提供新的思路和视角,进一步促进文化可持续性建设,推广通用语言文字,增强传统文化自信。This paper studies the use of official language and script in Beijing's urban rail transit in the context of the 20th National Congress.As a visible linguistic phenomenon in public space,the linguistic landscape not only serves the basic function of information transmission,but also combines regional cultural characteristics to convey a strong sense of identity and establish cultural confidence.With the further development of urbanization,urban rail transportation occupies an increasingly important position in daily travel.Taking multimodal theory as the basis of research and the Beijing subway as the research object,we analyze the language and writing usage of Beijing subway,study the construction of top-down official language landscapes in the Beijing subway,aiming to provide new ideas and perspectives for the design of public language landscapes,take Beijing as a benchmark for large-scale radiation construction,further promote the construction of cultural sustainability,promote universal language and script,and enhance traditional cultural self-confidence.

关 键 词：语言景观 轨道交通 多模态分析 北京 党的二十大 文化自信 

分 类 号：H030[语言文字—语言学]