基于内隐记忆的助眠APP用户界面设计研究  

RESEARCH ON USER EXPERIENCE DESIGN OF SLEEP AID APP BASED ON IMPLICIT MEMORY

作　　者：沈悦 吴祐昕[1] SHEN YUE;WU YOUXIN

机构地区：[1]江南大学设计学院

出　　处：《设计》2024年第1期148-151,共4页Design

基　　金：2021年度国家社科基金后期资助项目立项《场景交互设计理论》,项目编号:21FYSB049。

摘　　要：在睡眠经济兴起的大背景下,探讨基于内隐记忆的助眠App用户界面设计规律,为助眠舒压类移动端产品界面设计研究提供更人性化的视角。首先,对内隐记忆理论及其在设计中的应用进行概述,其次,使用观察法、访谈法及问卷调查法切入,进行目标用户研究,再者,对三款市场占有率较高的助眠App的视觉风格、布局设计、交互逻辑三方面对比分析,最后,总结基于内隐记忆的助眠App用户界面设计规律。提出调动用户内隐记忆的界面设计三维度:基本意象与民族性意象的UI隐喻,情绪色彩,构成熟悉化的视觉设计;植根用户认知基模的界面组织;引导用户行为的隐式交互。内隐记忆理论介入助眠App用户界面设计,降低了认知负荷,并将用户的无意识行为映射到设计中,实现用户潜意识诉求,从而在无形之中高效提升了用户体验。Under the background of the rise of the sleep economy,to explore the design rules of the user interface of sleep aid App based on implicit memory,and to provide a more humane perspective for the research on the interface design of sleep aid and pressure relief mobile terminal products.Firstly,the implicit memory theory and its application in design were summarized.Secondly,the research on target users was carried out by using observation method,interview method and questionnaire survey method.The visual style,layout design and interaction logic of sleep App are compared and analyzed.Finally,the rules of user interface design of sleep aid App based on implicit memory are summarized.Three elements of interface design to mobilize users'implicit memory are proposed:UI metaphor of basic image and national image,emotional color,constitute familiar visual design;Interface organization rooted in user cognitive model,implicit interactions that guide user behavior.Implicit memory theory is involved in the user interface design of sleep aid App,which reduces the cognitive load,maps the user's unconscious behavior into the design,realizes the user's subconscious appeal,and effectively improves the user experience invisibly.

关 键 词：界面设计 视觉设计 内隐记忆 助眠App 用户体验 

分 类 号：TP472[自动化与计算机技术]