数字赋能文旅深度融合的理论逻辑与研究框架  

Digital Empowerment for the Deep Integration of Culture and Tourism:Theoretical Logic and Research Framework

作　　者：黄震方[1,2] 张子昂 李涛[1,2] 侯国林 靳诚[1,2] 张郴 HUANG Zhenfang;ZHANG Ziang;LI Tao;HOU Guolin;JIN Cheng;ZHANG Chen(School of Geography,Nanjing Normal University,Nanjing 210023,China;Jiangsu Center for Collaborative Innovation in Geographical Information Resource Development and Application,Nanjing 210023,China)

机构地区：[1]南京师范大学地理科学学院,江苏南京210023 [2]江苏省地理信息资源开发与利用协同创新中心,江苏南京210023

出　　处：《旅游科学》2024年第1期1-16,共16页Tourism Science

基　　金：国家自然科学基金项目“流动性视角的公路交通与旅游景区时空关联及耦合机制——以江苏省为例”(42071175);江苏高校优势学科建设工程资助项目(164320H116)。

摘　　要：数字赋能文旅深度融合既是数字经济时代文旅发展的重要方式,又是文旅研究的重要课题。文章在阐述文旅深度融合内涵的基础上,探究了数字赋能文旅深度融合的基本逻辑,认为数字技术嵌入支撑文旅数字化,促进文旅信息融合化,带来文旅产业新变革,形成文旅共生体和数字文旅新形态。从理论研究、数字赋能和融合实践3个维度,初步构建了数字赋能文旅深度融合的研究框架,强调要创新性地运用文旅IP理论、融合共生理论、文旅场景理论、产业演化理论、系统动力学等理论,阐释文旅融合学理及其内在逻辑、演化过程和动力机制,深化文旅深度融合主要科学问题研究。文章提出要把握数字赋能文旅融合的关键技术、文旅资源普查与评价、文旅融合场景建构、文旅产业融合创新生态体系、国家文化公园与文旅融合示范区建设、科技创新与数字文旅人才培养等关键问题,推动文旅融合应用实践和学术研究持续创新,更好地服务于新时代中国式现代化建设和文旅高质量发展。Digital empowerment for the deep integration of culture and tourism is both an important way to develop culture and tourism in the era of digital economy and an important topic in culture and tourism research.Interpretating the connotation and theoretical connotation of the deep integration of culture and tourism,the paper further explored its basic logic and argued that the embedment of digital technology supports and promotes the digitization and the information integration of culture and tourism,thus bringing about new changes in the culture and tourism sector as well as forming a culturetourism symbiont and new forms of digital culture and tourism.From the three dimensions of theoretical research,digital empowerment and integration practice,a research framework of digital empowerment for the deep integration of culture and tourism has been initially constructed,emphasizing the innovative application of IP theory,integration symbiosis theory,scene theory,industrial evolution theory,and system dynamics theory to explain the intrinsic logic,evolutionary process and dynamic mechanism of the culture-tourism integration as well as to consolidate further research on relevant scientific issues.The paper also proposed key scientific issues such as the grasp of key technologies of digital empowerment for the culture-tourism integration,the census and evaluation of cultural and touristic resources,the construction of culture-tourism integration scenarios,the innovation ecosystem of the integration of culture and tourism industry,the construction of national cultural parks and culture-tourism integration demonstration zones,the innovation of science and technologies,and the nurture of talents for digital culture and tourism sector,thus promoting the continuous innovation in the application practice and academic research of culture-tourism integration and better supporting the construction of Chinese path to modernization and high-quality development of culture and tourism in the new era.

关 键 词：数字赋能 文旅融合 理论逻辑 研究框架 科学问题 

分 类 号：F592[经济管理—旅游管理]