Social Responsibility and Cultural Exchange  

作　　者：Xue Ziwen 

机构地区：[1]不详

出　　处：《China Oil & Gas》2023年第4期47-62,共16页中国油气（英文版）

摘　　要：The First CNPC Youth Short Video Challenge As an important part of its international business strategy,CNPC actively builds its overseas image in Myanmar,whereby showing the China behaviors to the world.However,CNPC’s publicity campaigns in local areas have become challenging to some extent due to the social distancing required for COVID-19 prevention.In the context that the pandemic exists as a new normal,CNPC launched a positive and innovative attempt in international communication-“the First CNPC Youth Short Video Challenge”.This campaign,with the slogan of“CNPC,Power Up Your Energy”,was held on the social media platforms of SEAOP-SEAGP and was designed to demonstrate cross-cultural integration and brand image building through online short videos contributed by various Myanmar youths.

关 键 词：CNPC CAMPAIGN Myanmar 

分 类 号：G648.9[文化科学—高等教育学] F426.22[文化科学—教育学] F125[经济管理—产业经济]