超文化视角下原创家具品牌的融合创新路径  

Integration and Innovation Path of Original Furniture Brands from the Perspective of Transculturality

作　　者：张明[1] 贾路思 Zhang Ming;Jia Lusi

机构地区：[1]南京艺术学院工业设计学院,江苏南京210003

出　　处：《家具与室内装饰》2023年第12期I0006-I0006,1-7,共8页Furniture & Interior Design

基　　金：国家社会科学基金艺术学重大项目子课题(23ZD13);首批江苏高校新文科研究与改革实践省级重点培育项目(苏教办高涵[2021]13号);江苏省高等教育教改研究立项课题(2019JSJG248)。

摘　　要：在深度全球化语境中,为了探讨中国原创家具品牌适应新一代用户需求,并实现国际化传播的方法与路径,本文通过分析内文化与跨文化视角存在的问题,指出超文化视角引入家具设计领域的必要性;依照家具设计领域问题的特殊性,归纳总结出建立超文化认知并应用于实践的方法。超文化视角对于家具品牌适应国内需求以及开拓海外市场具有积极意义,原创家具品牌在开阔国际视野的过程中,也需要保持坚定的民族立场,在“认知、选择、转换、内化、传播”中实现本民族文化的创新与传播。In the context of deep globalization,in order to explore the methods for China's original furniture brands to adapt to the needs of a new generation of users and realize international communication,this paper points out the necessity of introducing the transcultural perspective into the field of furniture design by analyzing the problems existing in the internal and cross-cultural perspectives.According to the particularity of the problems in the field of furniture design,summarize the methods of establishing transcultural cognition and applying it to practice.A transcultural perspective is necessary for furniture brands to adapt to domestic demand and explore overseas markets.Original furniture brands must actively explore international horizons under a firm national position and realize the innovation and dissemination of their national culture in the process of"cognition,selection,transformation,internalization,and dissemination."

关 键 词：超文化 原创家具品牌 家具设计 文化全球化 

分 类 号：TS664.1[轻工技术与工程]