基于角色理论的档案社交媒体用户角色建构研究  

作　　者：罗宝勇[1] 王月 

机构地区：[1]南昌大学人文学院 [2]四川大学公共管理学院

出　　处：《北京档案》2024年第1期24-29,共6页Beijing Archives

基　　金：国家社会科学基金项目“社交媒体视阈下档案公共服务及其实现机制研究”(项目批准号:18BTQ097)的阶段性研究成果。

摘　　要：Web2.0时代下,档案社交媒体的广泛应用改变了档案用户的活动空间和行为模式,使其面临角色加持和角色转变的挑战。角色理论为研究档案社交媒体用户的行为和态度提供了新的范式和视角。基于此,论文从角色理论视角探讨档案社交媒体用户角色建构的内涵,并在此基础上分析现阶段我国档案社交媒体用户由于档案意识薄弱、主体互动缺乏、档案专业技能欠缺造成的角色不清、角色偏差和角色中断等角色扮演困境,结合实际进一步指出角色定位明晰化、角色实践深入化、角色互动社群化、角色类型多元化的未来愿景,为此需要采取外部引导、内部调适为一体的角色建构策略,包括发挥档案主体能动作用、提升档案信息素养、开拓档案社交媒体用户活动空间、加强档案社交媒体用户角色调适。In the era of Web 2.0,the wide application of archival social media has changed the activity scope and behavior mode of archival users,making them face the challenges of role blessing and role transformation.The role theory provides a new paradigm and perspective for analyzing the behavior and attitude of archival social media users.Based on this,the paper examines the connotation of role construction of archival social media users from the perspective of role theory,and analyzes the role playing dilemmas of archival social media users in China at current stage,such as role unclear,role deviance and role discontinuity due to weak archival awareness,lack of interactions and archival professional skills.Combined with the current situation,it further points out the future visions of the development of archival social media users which are clear role definition,active role practice and role interaction,and diversified role types.To this end,it is necessary to adopt a role construction strategy integrating external guidance and internal adjustment,including giving full play to the active role of archival users,improving archival information literacy,broadening the action scope of archival social media users,and strengthening role adjustment of social media users.

关 键 词：档案社交媒体用户 角色理论 角色建构 

分 类 号：G206[文化科学—传播学] G271