国有控股企业销售管理中存在的问题及优化策略  

Problems and optimization strategiesof the sales management in state-owned enterprises

作　　者：刘丽彩 Liu Licai(Beijing Uni-construction Industrial Investment Co.,Ltd.,Beijing,100000)

机构地区：[1]北京住总实业投资控股有限公司,北京100000

出　　处：《市场周刊》2024年第3期9-12,共4页Market Weekly

摘　　要：从国有控股企业的实际运营情况来看,优化企业销售运营管控对企业综合运营发展而言非常关键,故探索可行性的销售运营管控路径确有必要。基于此,文章从国有控股企业销售运营管控的实际情况出发,以切实有效提升国有控股企业销售运营管控水平为目标,对国有控股企业销售运营管控的现存问题及可行性解决对策进行深入研究。From the actual operation situation of state-owned holding enterprises,optimizing sales operation control is crucial for the comprehensive operation and development of enterprises.Therefore,it is necessary to explore feasible sales operation control paths.Based on this background,this study starts from the actual situation of sales operation control in state-owned holding enterprises,with the goal of effectively enhancing the level of sales operation control in state-owned holding enterprises,and conducts in-depth research on the exist⁃ing problems and feasible solutions of sales operation control in state-owned holding enterprises.

关 键 词：国有控股企业 销售管理 优化策略 

分 类 号：F270[经济管理—企业管理]