融媒体数字化营销技术应用  

Application of Integrated Media Digital Marketing Technology

作　　者：姬保静 陈院庆 岳学银 JI Baojing;CHEN Yuanqing;YUE Xueyin(He’nan Tobacco Company Xinxiang City Company,Xinxiang 453099,China)

机构地区：[1]河南省烟草公司新乡市公司,河南新乡453099

出　　处：《数字通信世界》2024年第1期105-107,共3页Digital Communication World

摘　　要：文章分析总结了融媒体数字化营销技术的相关概念和理论基础、融媒体数字化营销技术的发展趋势,并以河南省烟草公司新乡市烟草公司为应用案例,分析了融媒体数字化营销技术应用,旨在为企业融媒体数字化营销提供借鉴。The article analyzes and summarizes the relevant concepts and theoretical foundations of integrated media digital marketing technology,as well as the development trend of integrated media digital marketing technology.Taking Xinxiang Tobacco Company in Henan Province as an application case,it analyzes the application of integrated media digital marketing technology,aiming to provide reference for enterprise integrated media digital marketing.

关 键 词：融媒体 数字化 营销技术 应用 

分 类 号：F274[经济管理—企业管理] TP3[经济管理—国民经济]