基于用户体验的有声出版平台发展策略研究——以喜马拉雅FM为例  

Research on Development Strategy of Audio Publishing Platform Based on User Experience-An Example of Himalaya FM

作　　者：罗雪英[1] 王女娜 LUO Xueying;WANG Nyuna(School of Public Administration,Xiangtan University,411105,Xiangtan,China)

机构地区：[1]湘潭大学公共管理学院,湘潭411105

出　　处：《数字出版研究》2024年第1期16-24,共9页DIGITAL PUBLISHING RESEARCH

基　　金：湖南省社科基金项目“我国高校图书馆阅读推广研究”(项目编号:22YBA082);湘潭大学教学改革研究项目“基于文献学与国学融合的《中国古典文献学》教学改革研究”。

摘　　要：随着互联网、声音存储等新技术的发展,有声阅读成为一种阅读新趋向,各类在线音频服务不断推陈出新。研究选取喜马拉雅FM作为典型案例,从感知知识性、感知实用性、感知娱乐性、感知社交性、感知独特性、感知易用性、感知性价比、感知可靠性8个方面调研用户体验,并验证用户体验与用户持续付费阅读意愿的相关性。结合用户体验,指出有声出版平台应优化内容资源,注重差异化发展,提升互动功能并完善付费体系与售后保障,以提升用户黏性,促进有声出版平台良性可持续发展。With the development of new technologies such as the internet and sound storage,audio reading has become a new reading trend,and various online audio services are constantly beingint roduced.Taking Himalaya FM as a typical example,this research investigated user experiencefrom eight dimensions:knowledge perception,practicality perception,entertainment perception,sociality perception,uniqueness perception,ease-of-use perception,cost-performance perception and reliability perception.The correlation between user experience and user's willingness to continuepaying for reading was verified.Based on user experience,it was pointed out that audio publishing platforms should optimize content resources,pay attention to differentiated development,enhance the interactive function and improve the payment system and after-sale protection,to enhance user engagement and promote the benign and sustainable development of audio publishing platforms.

关 键 词：喜马拉雅 有声出版 用户体验 有声阅读 

分 类 号：G230.7[文化科学]