企业科技向善创造共享价值的过程机制及模式探究——基于无人机企业的案例研究  

Research on the Influence Mechanism and Mode of Enterprise Technology forGood on Shared Value Creation: A Case Study Based on UAV Manufacturing Enterprises

作　　者：孟猛猛 黄瑞敏 张丽 雷诺 焦捷[4] Meng Mengmeng;Huang Ruimin;Zhang Li;Lei Nuo;Jiao Jie(School of Economics and Management,Beijing University of Posts and Telecommunications,Beijing 100876,China;Law School,Renmin University of China,Beijing 100872,China;School of Economics and Management,University of Chinese Academy of Sciences,Beijing 100190,China;School of Economics and Management,Tsinghua University,Beijing 100084,China)

机构地区：[1]北京邮电大学经济管理学院,北京100876 [2]中国人民大学法学院,北京100872 [3]中国科学院大学经济与管理学院,北京100190 [4]清华大学经济管理学院,北京100084

出　　处：《科技管理研究》2023年第23期121-132,共12页Science and Technology Management Research

基　　金：国家自然科学基金专项项目“科学驱动的产业创新的案例研究”(L2124026);国家自然科学基金面上项目“政治基因对企业责任式创新的作用机理和影响效果研究”(72172016),“基于科学的创新:知识转移、学术创业及企业成长”(72072170);北京社会科学基金项目“北京市中小企业数字化转型的模式与路径研究”(22GLB029)。

摘　　要：通过对企业科技向善与共享价值创造的概念界定与理论分析,选择案例研究方法,通过对大疆创新和机纵横股份两家无人机企业的科技向善动机、行为及共享价值创造的深入研究,探讨企业科技向善创造出共享价值的过程机制和模式。研究表明,(1)企业科技向善动机影响企业的科技应用方向,其中包含政策响应、解决社会问题、服务公共利益和探索商业机会;(2)企业科技向善行为主要包含负责任创新和社会创新两种创新活动,负责任创新通过预测、包容、反思和响应四个方面实现创新行为的共享价值创造,社会创新则通过满足社会需要和改变社会结构完成创新活动的共享价值创造;(3)企业把科技向善行为内嵌于商业模式或社会创业过程中,利用自身的科技创新和利益相关者的知识资源实现共享价值创造。所构建企业科技向善动机、行为与结果的理论模型,扩展了共享价值影响因素的研究,为企业社会责任实践提供新的视角。This paper clarifies the concept of enterprise technology for good and shared value creation through theoretical analysis.By using the case study,this study conducts an in-depth study of the technology for good behavior of two UAV enterprises,DJI and JOUAV,and explores the influence mechanism and model of enterprise technology for good to create shared value.The research results show that:(1)Enterprise technology for good motivation affects the direction of enterprises'technology application.Enterprises'motivations for using technology for good include policy responses,solving social problems,serving public interests and exploring business opportunities.(2)Enterprise technology for good behaviors mainly include two types of innovation activities:responsible innovation and social innovation.Responsible innovation achieves shared value creation of innovative behaviors through the four aspects of prediction,tolerance,reflection and response,while social innovation completes shared value creation of innovative activities by meeting social needs and changing social structures.(3)Enterprises embed technology for good into their business models or social entrepreneurship processes,and use their own technological innovation and the knowledge resources of stakeholders to create shared value. This paper constructs a theoretical model of the motivation, behaviorand results of enterprise technology for good, expands the research on factors affecting shared value, and provides a newperspective for enterprise social responsibility practice.

关 键 词：企业科技向善 共享价值创造 负责任创新 社会创新 

分 类 号：F270[经济管理—企业管理] G301[经济管理—国民经济]