CRM在汽车营销企业中的开发与应用  

Development and application of CRM in automobile marketing enterprises

作　　者：赵彬侠 Zhao Binxia

机构地区：[1]东风柳州汽车有限公司,广西柳州市545005

出　　处：《时代汽车》2024年第1期180-182,共3页Auto Time

摘　　要：CRM作为以客户关系调整为核心的现代营销技术,在汽车营销行业发挥着重要作用。通过有效地管理客户关系,汽车营销企业可以实现了解客户需求、提高销售效率、增强客户忠诚度和二次购买率的目标。同时,CRM系统的引入也促进了企业内部流程的优化和协同,提高整体运营效率和管理水平。CRM,as a modern marketing technology with the core of customer relationship adjustment,plays an important role in automobile marketing industry.By managing customer relationship effectively,automobile marketing enterprises can realize the goal of understanding customer needs,improving sales efficiency,enhancing customer loyalty and secondary purchase rate.At the same time,the introduction of CRM system also promotes the optimization and coordination of the internal processes of enterprises,and improves the overall operating efficiency and management level.

关 键 词：CRW 汽车 营销企业 服务功能 应用 

分 类 号：F27[经济管理—企业管理]