考虑政府补贴的绿色生鲜农产品双渠道供应链研究  

Research on Dual-channel Supply Chain for Green Fresh Agricultural Products Considering Government Subsidization

作　　者：钱娟 QIAN Juan(Shanghai Maritime University,Shanghai 201306,China)

机构地区：[1]上海海事大学,上海201306

出　　处：《物流技术》2023年第11期137-145,共9页Logistics Technology

基　　金：国家自然科学基金项目(71971158,71473162,71371145);上海市绿色技术创新水平行动计划软科学研究重点项目(19692103800)。

摘　　要：基于绿色生鲜农产品背景下,考虑了无政府补贴集中决策、无政府补贴分散决策、政府补贴集中决策和政府补贴分散决策四种模型,给出了零售商和供应商的最优定价策略,以实现生鲜农产品供应链整体利润最大化。研究表明:(1)政府提高补贴的情况下,无论是集中决策还是分散决策,当给予的政策补贴越高,农产品的零售价格就会相应降低,需求和利润均会增加;(2)生鲜水平的提高对直销、零售渠道的价格、需求和利润都会带来很大的影响;(3)无论政府是否提供补贴,集中决策下零售与直销渠道的销售价格、需求和利润均高于分散决策。Targeting at a green fresh agricultural product supply chain,this paper established four models for the optimal pricing strategy of the retailer and the supplier on the supply chain respectively under centralized decision-making without government subsidies,decentralized decision-making without government subsidies,centralized decision-making with government subsidies,and decentralized decision-making with government subsidies,with the purpose to maximize the overall profits of the supply chain.The result showed that:(1)Should the government increase subsidies,whether under centralized or decentralized decision-making,the retail price of the agricultural products would decrease accordingly,and demand and profits would both increase;(2)Increase in fresh level of the agricultural products would have significant impact on the price,demand and profit of both the direct sales channel and the retail channel;(3)Regardless of government subsidization,the sales price,demand and profit of the retail channel and the direct sales channel under centralized decision-making would be higher than those under decentralized decision-making.

关 键 词：生鲜农产品 政府补贴 最优定价决策 双渠道供应链 

分 类 号：F274[经济管理—企业管理] F326.6[经济管理—国民经济]