大数据分析能力对企业数字化转型的影响:地方政策感知的调节效应  

The Impact of Big Data Analytics Capabilities on Enterprise Digital Transformation: The Moderating Effect of Local Policy Perception

作　　者：余菲菲[1] 蒋庆 Yu Feifei;Jiang Qing(School of Business,Hohai University,Nanjing 210000,China)

机构地区：[1]河海大学商学院,江苏南京210000

出　　处：《科技进步与对策》2024年第3期12-22,共11页Science & Technology Progress and Policy

基　　金：国家社会科学基金一般项目(20BGL008)。

摘　　要：我国地方政策鼓励企业数字化转型,企业如何实施数字化转型成为众多学者关注的问题。基于动态能力理论和环境适应学派的理论观点,采用问卷数据进行实证分析,探讨大数据分析能力对企业数字化转型的影响以及地方政策感知的调节作用。结果表明,大数据分析能力对处于初始准备阶段、践行实施阶段和深度探索阶段的企业数字化转型均具有积极影响。地方政策感知正向调节大数据分析能力与处于初始准备阶段、践行实施阶段企业数字化转型的关系,但对大数据分析能力与处于深度探索阶段企业数字化转型关系的调节作用不显著。结论可深化对企业数字化转型的解读,并为政府根据企业所处数字化转型阶段精准施策提供参考。Digital transformation is now necessary for enterprise growth with the fusion of digital technology and the real economy.The local governments have been paying particular attention to ways to assist enterprises in implementing digital transformation at the central government's request.Provincial governments and relevant departments have taken the initiative to formulate detailed rules and measures to promote the digital transformation of local enterprises.Existing research mainly focuses on the measurement of digital transformation at the national,regional and industry levels and lacks measurement of enterprise digital transformation at the micro level,mainly by the case study method to describe the transformation process.Only a few studies have measured the enterprise digital transformation on word frequency analysis.In general,the current research on enterprise digital transformation is still in its infancy.It still lacks the division of the stages of the digital transformation process and the comparison of the differences between different phases.In particular,there is a lack of quantitative measurement of different stages of enterprise digital transformation.Moreover,existing research generally agrees that big data analytic capabilities include organizational,technical and human capabilities,without which big data analytics capabilities cannot be effectively implemented.In addition,big data analytics capabilities are found to play a critical role in improving performance,driving innovation and digital transformation.But it has rarely been mentioned of how to quantitatively characterize the impact of big data analysis capabilities on the degree of enterprise digital transformation and the differentiated effect of each digital transformation stage.Finally,from the perspective of external factors,there is a shortage of research from the standpoint of local policies perception to examine the impact of local digitalization policies on the enterprises'digital transformation and compare their differentiated effects

关 键 词：大数据分析能力 数字化转型 地方政策感知 调节效应 

分 类 号：F272.7-39[经济管理—企业管理]