Impact of Sharing Marketing on Marketing Willingness of Employees in Internet Decoration Industry  

作　　者：Zhongxin LI 

机构地区：[1]College of Economics and Management,Shanghai University of Electric Power,Shanghai 200090,China

出　　处：《Asian Agricultural Research》2024年第1期10-13,共4页亚洲农业研究（英文）

摘　　要：With the development of information technology,sharing marketing,as an innovative marketing method,plays an important role in promoting the marketing willingness and enthusiasm of employees in the Internet decoration industry.Based on the data obtained from the ques-tionnaire survey,this paper makes an empirical analysis of the impact of the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing on the marketing willingness of employees in the Internet decoration industry.The results showed that the questionnaire had good internal consistency and construct validity.Through empirical analysis,it can be found that the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing have a significant positive impact on employees'marketing willingness.

关 键 词：MARKETING Sharing marketing Internet decoration Marketing willingness 

分 类 号：F321.1[经济管理—产业经济]