基于ACSI模型的健康主题公园公众满意度指数模型构建  被引量:1

Construction of public satisfaction index model in healthy park based on ACSI model

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作  者:李寒 郭家欢 王炫凯 敖立文 蒋炜[1] 于石成[3] 董文兰[1] LI Han;GUO Jiahuan;WANG Xuankai;AO Liwen;JIANG Wei;YU Shicheng;DONG Wenlan(National Center for Chronic and Non-communicable Disease Control and Prevention,Chinese Center for Disease Control and Prevention,Beijing 100050,China;不详)

机构地区:[1]中国疾病预防控制中心慢性非传染性疾病预防控制中心,北京100050 [2]济宁市疾病预防控制中心慢性非传染性疾病防制科 [3]中国疾病预防控制中心流行病学办公室

出  处:《中国慢性病预防与控制》2023年第11期822-826,831,共6页Chinese Journal of Prevention and Control of Chronic Diseases

基  金:国家重点研发计划项目(2018YFC1315304)。

摘  要:目的从公众视角出发构建健康主题公园公众满意度指数模型,为评价健康主题公园的建设效果提供依据。方法基于美国顾客满意度指数(ACSI)模型,结合健康主题公园的建设指标体系,通过小组讨论和专家咨询构建结构变量和测量变量,并提出结构变量间的路径假设H1~H6。采用多阶段分层目的抽样方法,于2023年6月,选取北京市某区6个健康主题公园的305名居民为研究对象进行问卷调查,问卷内容包括人口学信息和健康主题公园满意度评价。采用SPSS 25.0软件进行统计分析,采用SmartPLS 3.0软件进行偏最小二乘结构方程模型分析。结果调查问卷的有效应答率为98.03%(299/305)。该区健康主题公园公众满意度指数为77.95。健康主题公园公众满意度指数模型由5个结构变量和16个测量变量组成。测量模型检验结果显示,各测量变量对应的结构变量上的因子载荷均接近或高于0.708,且高于其在其他结构变量的因子载荷;各结构变量平均萃取方差均大于0.500,组合信度均在0.800以上,Cronbach'sα系数均介于0.600~0.950之间。结构模型检验结果显示,每个内源性结构变量的R2在0.106至0.675之间,Q2在0.072至0.561之间。路径关系检验结果显示,除H6外,均得到了支持性验证(P<0.01),感知质量和公众期望对公众满意度的路径系数分别为0.727和0.149,公众满意度对公众信任和公众抱怨的路径系数分别为0.603和-0.325;公众期望对公众满意度、公众信任和公众抱怨均存在中介效应(P<0.01),感知质量对公众信任和公众抱怨均存在中介效应(P<0.01)。结论健康主题公园公众满意度指数模型具有良好的信度、效度和预测能力,可为各地开展健康主题公园评价和改进工作提供依据。Objective To construct the public satisfaction index model in healthy park based on public perspective,and provide the basis for evaluating the construction effects of healthy parks.Methods Based on the American Customer Satisfaction Index(ACSI)model and the construction index system of the health park,the structural variables and measurement variables were constructed through group discussion and expert consultation,and the path hypothesis H1-H6 between structural variables was proposed.In June 2023,the multi-stage stratified sampling method was used to select 305 residents from 6 Healthy Parks in a district of Beijing as the objects.The investigation was performed with questionnaire(including demographic information and satisfaction evaluation of health parks).SPSS 25.0 software was used in statistical analysis.The partial least squares structural equation model was analyzed by SmartPLS 3.0 software.Results The effective response rate of questionnaire in the study was 98.03%(299/305).The healthy park public satisfaction index was 77.95.The model of the Healthy Park Public Satisfaction Index consisted of 5 structural variables and 16 measurement variables.The factor load on the structural variable corresponding to each measured variable was close to or higher than 0.708 and higher than its factor load on other structural variables.The average variance extracted value of each structural variable was greater than 0.500,the composite reliability value was above 0.800,and the Cronbach'sαcoefficient was between 0.600 and 0.950.The R2 for each endogenous structural variable ranged from 0.106 to 0.675,and the Q2 ranged from 0.072 to 0.561.The results of the path relationship test showed that all of them were supported except H6(P<0.01).The path coefficients of perceived quality and public expectation on public satisfaction were 0.727 and 0.149,and the path coefficients of public satisfaction on public trust and public complaint were 0.603 and-0.325.Public expectation had a mediating effect on public satisfaction,publi

关 键 词:健康主题公园 美国顾客满意度指数 结构方程模型 满意度评价 

分 类 号:R126.4[医药卫生—环境卫生学]

 

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