信任违背下的慈善组织公众信任修复研究  

Research on Public Trust Repair on Charities under Trust Violation

作　　者：刘勇 LIU Yong(Center of the Policy Research,Ministry of Housing and Urban-Rural Development,Beijing,100835,China)

机构地区：[1]住房和城乡建设部政策研究中心,北京100835

出　　处：《社会工作与管理》2024年第1期45-52,共8页Social Work and Management

基　　金：国家自然科学基金面上项目“全媒体政务舆情识别预警机制、传播演化机理及回应引导模式研究”(71974182)。

摘　　要：公众信任是慈善组织运行的重要支撑,慈善组织在公众信任违背下应该通过一系列措施来实现公众的信任修复。信任违背下的慈善组织具有多种具体的信任修复策略,也可以建立不同类型的信任修复策略组合。慈善组织信任修复策略对信任修复结果的影响主要是通过公众的认知归因、情感反应、心理感知等心理因素影响机制而间接产生作用。同时,因慈善组织状况、中国传统文化与制度环境、公众个体特质等因素不同,信任修复策略对结果的影响也可能存在差异。因此,信任违背下的慈善组织应该制定完善的策略来修复公众信任,并注重策略对公众心理的影响和对不同情境的针对性,以此来提高信任修复效果。Public trust is the support for the operation of charities.A series of trust repair measures should be taken to achieve the public trust repair after trust violation.Charities have a variety of specific trust repair strategies under trust violation and can also establish different types of trust repair strategy combinations.However,the impacts of trust repair strategies on repair results are mainly produced indirectly through public psychological factors such as attribution mechanism,emotional responses,public perception,etc.At the same time,the impacts of trust repair strategies on repair results may be different due to different situational factors,such as charities’characteristics,Chinese traditional culture and institutional environment,and public individuals’characteristics.Therefore,charities under trust violation should formulate better trust repair strategies to promote public trust repair,and should pay more attention to the impacts of strategies on public psychology and improve the pertinence of strategies to different situations to improve the effects of trust repair.

关 键 词：慈善组织 公众信任 归因机制 公众个体特质 信任修复 

分 类 号：C916[经济管理]