传统文化元素在皮革产品设计中的应用研究  

Application of Traditional Cultural Elements in Leather Products Design

作　　者：王晓平[1] WANG Xiaoping(Shaanxi Youth Vocational College,Xi'an 710068,China)

机构地区：[1]陕西青年职业学院,陕西西安710068

出　　处：《中国皮革》2024年第1期142-145,149,共5页China Leather

基　　金：陕西省社会科学规划基金项目(2019K019)。

摘　　要：当下,国人消费理念已经从物质层面追求上升到精神文化层面。将中国传统元素与时尚潮流相结合以表达情感个性和文化意蕴,是契合国人消费理念的时尚潮流。采用中华传统文化元素赋能皮革产品设计历来有之。面对当下新国潮现象催生的消费新主张,皮革产品设计有必要因时而变。通过挖掘高适配度文化元素,打造独特品牌IP,厚植特色传统文化元素,拓展多元品类,同时深耕文化元素承载的故事,进行国潮营销等举措创新皮革产品的设计,使皮革产品设计的社会层价值和文化层价值得到增强。At present,the consumption concept of Chinese people has risen from material pursuit to spiritual and cultural level.Combining traditional Chinese elements with fashion trends to express emotional individuality and cul⁃tural connotations is a fashion trend that aligns with the consumption philosophy of the Chinese people.Empowering leather product design with traditional Chinese cultural elements has always been a tradition.In the face of the new consumption proposition driven by the current new China-Chic phenomenon,leather product design needs to change from time to time.By digging cultural elements of high fitness,creating a unique brand IP,planting distinctive tradi⁃tional cultural elements,expanding multiple categories,at the same time,deepening the stories carried by cultural el⁃ements,carrying out China-Chic marketing and other measures to innovate the design of leather products,the social and cultural value of leather products design would be enhanced.

关 键 词：新国潮 传统文化元素 消费理念 精神文化水平 

分 类 号：TS56[轻工技术与工程—皮革化学与工程]