前瞻性景观设计策略打造“双奥之城”新名片——北京2022年冬奥会首钢滑雪大跳台场馆冷却塔景观设计解析  

Forward Looking Design Strategy Creates a New Classic Image for Beijing as a“Double Olympic City”:Analysis on the Look Design of the Cooling Tower of the Big Air Shougang for the Beijing 2022 Winter Olympics

作　　者：林存真 代依莎 Lin Cunzhen;Dai Yisha(School of Design,Central Academy of Fine Art,Beijing 100102,China;School of Art and Design,Bejing Institute of Fashion Technology,Beijing 100105,China)

机构地区：[1]中央美术学院设计学院,北京100102 [2]北京服装学院艺术设计学院,北京100105

出　　处：《艺术与设计（理论版）》2024年第1期47-50,共4页Art and Design

摘　　要：艺术展览是艺术家创作的展示集合,它不仅仅是提供了艺术创作者和外界交流沟通的窗口,更是最有效的、最直接和参观者沟通的桥梁。文章从参观者沉浸体验的角度,采用结构方程模型研究情绪、艺术展览氛围感与参观者沉浸体验之间的关系。此外,还比较分析了情绪动机(正面和负面情绪)对于参观者的沉浸体验行为意向范式的中介作用。本研究在澳门地区科技大学进行,回收有效问卷655份。结果展现,艺术展览氛围感对于参观者的沉浸体验有显著影响,对积极情绪有显著负相关影响、对负面情绪有显著正相关影响。此外,参观者情绪在艺术展览氛围感和参观者的沉浸体验之间起着不同的中介作用,最后讨论理论意义。Today's Olympic look design is a construction that plays a positive guiding role in urban culture,the spirit of the times,and community identity.As the first“Double Olympic City”,Beijing combines the spirit of sports competition with the spirit of the times,reflects the new look of China's urban development in the new era,and injects new impetus into urban development.This article takes the Cooling Tower in Big Air Shougang Venue Look Design Project as an example to demonstrate the forward-looking Olympic look design process and the full-process design strategy for publicizing and creating a new image of the city through the global communication platform of the Olympic Games.The look design of Cooling Tower in Big Air Shougang has not only become an iconic image during the Beijing Winter Olympics,but also serves as a new classic image of the"Double Olympic City",witnessing urban renewal and corporate green transformation and development.

关 键 词：双奥之城 奥运设计 前瞻性设计 设计策略 

分 类 号：J0[艺术—艺术理论]