基于大数据分析可供性的制造企业服务化转型策略与绩效研究  

Research on Manufacturing Enterprises’Servitization Strategies and Enterprise Performance from the Perspective of Big Data Analytics Affordances

作　　者：李宇[1] 张锦华 陈宇曦 LI Yu;ZHANG Jin-hua;CHEN Yu-xi(School of Business Adminstration,Dongbei University of Finance and Economics,Dalian 116025,China)

机构地区：[1]东北财经大学工商管理学院,辽宁大连116025

出　　处：《东北财经大学学报》2024年第1期79-96,F0003,共19页Journal of Dongbei University of Finance and Economics

基　　金：国家自然科学基金面上项目“核心企业‘垂直整合-网络嵌入’的创新生态系统生成机制与效应研究:产业链知识体视角”(71972029);辽宁省教育厅基本科研项目“推进辽宁数字经济高质量发展赋能制造业转型升级的路径与策略研究”(LJKZZ20220125);辽宁省社会科学规划基金项目“以平台经济为载体推动我省制造业与数字经济深度融合的机制和对策研究”(L23ZD052)。

摘　　要：大数据分析是驱动制造企业服务化转型升级的核心技术。服务化转型策略种类多样,大数据分析对不同服务化转型策略的驱动过程并不一致,但现有研究对这一问题缺乏细致的理论剖析与实证研究。本文基于技术可供性理论构建框架,将服务化转型策略分为产品导向服务、客户导向服务与结果导向服务,通过检验大数据分析可供性分别对三类服务化转型策略与企业绩效间的调节作用,探讨大数据分析可供性是否能够有效支持三类服务化转型策略及其对提升绩效的影响。本文对370份问卷的数据进行回归分析,以ΔR_(mo)^(2)指标衡量大数据分析可供性的调节作用大小。研究结果显示:产品导向服务、客户导向服务与结果导向服务均对企业绩效产生正向影响;大数据分析可供性分别对三类服务化转型策略与企业绩效间的关系具有正向调节作用,且对结果导向服务与企业绩效间关系的调节作用最强,客户导向服务次之,产品导向服务最弱;随着组织勇气的提升,大数据分析可供性的调节作用会得到加强。本文的研究有助于理解大数据分析对服务化转型的实用价值,为服务化战略的制定提供重要的实践启示。In order to obtain insights conducive to servitization,manufacturing enterprises can analyze the data generated by users in using products.Therefore,the application of big data analytics technology has driven the servitization and upgrading of manufacturing enterprises.It is worth noting that there are various types of servitization strategies,and the driving process of big data analytics for different servitization strategies is not consistent.However,existing research lacks detailed theoretical analysis and empirical research on this issue.To explore whether big data analytics can effectively support all types of services and improve enterprise performance,this paper uses the technology affordance theory to test the moderating effect of big data analytics affordances on the relationship between servitization strategies and enterprise performance.In addition,it explores whether organizational courage can promote the perception and achievement of big data analytics affordances in service⁃oriented manufacturing enterprises,that is,to examine the triple moderation of servitization strategies,big data analytics affordances,and organizational courage on enterprise performance.This paper analyzes 370 valid questionnaires and uses theΔR2 mo indicator to measure the size of the moderation of big data analytics affordances on the relationship between servitization strategies and enterprise performance.The research findings are as follows.First,the three types of servitization strategies have a positive impact on enterprise performance.Second,the big data analytics affordances exert a positive moderating effect on the relationship between the three types of servitization strategies and enterprise performance,with the strongest effect observed in the relationship between result⁃oriented services and enterprise performance,followed by the relationship between customer⁃oriented services and enterprise performance and then the relationship between product⁃oriented services and enterprise performance.Third,as organiza

关 键 词：服务化转型策略 大数据分析可供性 组织勇气 企业绩效 三重调节作用 

分 类 号：F272[经济管理—企业管理]