乡村振兴背景下央企社会责任实践路径与新模式研究——华侨城1996—2021年纵向案例研究  

Research on the Path and New Model of Social Responsibility Practice of Central Enterprises under the Background of Rural Revitalization:The Longitudinal Case Study of OCT from 1996 to 2021

作　　者：李世杰[1] 刘倩[1] LI Shijie;LIU Qian

机构地区：[1]海南大学国际商学院,海口570228

出　　处：《农业经济问题》2024年第1期63-83,共21页Issues in Agricultural Economy

基　　金：教育部学位与研究生教育发展中心项目“党建引领下‘九维赋能’助力美丽乡村建设:华侨城集团践行央企社会责任专题案例”(编号:ZT-221058901);海南省哲学社会科学课题“海南自由贸易港现代产业体系构建路径研究”(编号:HNSK(ZX)21-89);海南省哲学社会科学课题“自由贸易港建设背景下海南文化旅游产业园建设的新模式与新路径研究”(编号:HNSK(JD)22-1);海南省公司治理研究院“逸舟组织管理研究基金”。

摘　　要：央企积极履行社会责任,是适应国际国内经济社会发展趋势的必然要求,也是深化国有企业改革、完善现代企业制度、提升企业可持续发展能力的路径选择。企业社会责任在实业界已得到高度关注并形成较多实践,但关于央企在乡村振兴背景下动态践行社会责任的过程研究仍显不足。研究华侨城集团参与美丽乡村建设中践行社会责任案例过程发现,央企社会责任的成长过程是企业责任治理能力从低阶到高阶进阶,并最终基于责任内化型实践演变为敏捷治理运行机制的过程;央企社会责任实践模式分为聚焦经济增长使命的责任嵌入型模式、聚焦绿色双赢使命的责任学习型实践模式、聚焦人权保障使命的责任内化型实践模式,其运行机制包括社会责任融入机制、负责任研究与创新机制、敏捷治理机制;据此本文尝试构建央企社会责任实践路径及“APCC”机理模型,以期形成一般性理论逻辑框架。Central enterprises actively fulfill their social responsibilities,which is an inevitable requirement to adapt to economic and social development trend of the international and domestic,and a path choice to deepen the reform of state-owned enterprises,improve the modern enterprise system,and enhance the sustainable development capacity of enterprises as well.Corporate social responsibility has gained a lot of attention and practice in the industry,however,there is inadequate research on the process of central enterprises'dynamic practice of social responsibility in the context of rural revitalization.In the process of studying the case of OCT Group's participation in the practicing of social responsibility in the beautiful countryside,it is found that the growth process of central enterprises'social responsibility is a process of advancing from low to high level of corporate responsible governance capability and eventually evolving into an agile governance operation mechanism based on the practice of responsibility internalization;Corporate social responsibility practice model of central enterprises can be divided into the responsibility embedding model focusing on the mission of economic growth,the responsibility learning model focusing on the green win-win mission,and the responsibility internalization model focusing on the mission of human rights protection,whose operation mechanism includes social responsibility integration mechanism,responsibility research and innovation mechanism,and agile governance mechanism.Accordingly,the path of social responsibility practice of central enterprises and the"APCC"mechanism model are attempted to constructed in this paper,so that to form a general theoretical logical framework.

关 键 词：企业社会责任 国家战略 责任内化 敏捷治理机制 

分 类 号：F279.26[经济管理—企业管理] F270[经济管理—国民经济] F323