论数字技术驱动农村公共体育服务质量提升  

Improvement of Rural Public Sports Service Quality Driven by Digital Technology

作　　者：杨前程 蔡艺[1] 李旭 张凤彪[1] YANG Qian-cheng;CAI Yi;LI Xu;ZHANG Feng-biao(College of Physical Education,Hu'nan University of Technology,Zhuzhou 412007,China;School of Physical Education,Chongqing University of Posts and Telecommunications,Chongqing 400065,China)

机构地区：[1]湖南工业大学体育学院,湖南株洲412007 [2]重庆邮电大学体育学院,重庆400065

出　　处：《体育文化导刊》2024年第2期65-74,共10页Sports Culture Guide

基　　金：国家社会科学基金项目(15BTY013)。

摘　　要：运用文献资料、逻辑分析等方法,探究数字技术驱动农村公共体育服务质量提升的逻辑理路与现实困境,并提出提升路径。逻辑理路:多维政策破局,精准供给决策;协调利益引导,共享网络平台;赋予行为职权,强化数字认知;避免刚性嫁接,力争价值共创。困境:治理技术应用掣肘,服务流程有待优化;治理主体协同壁垒,供给准度有待提升;治理规则粗放泛化,制度规划有待跟进;治理手段赋能缺位,资源配置有待均衡。提升路径:数字技术重塑服务流程,健全品质性的技术适配机制;多元主体共建协同合作,构建高效性的数字交互平台;服务要素匹配价值需求,制定规范性的质量评估体系;公共资源实现均衡配置,筑牢精准性的资源分配格局。By using the methods of literature review and logical analysis,this paper explored the logical path and practical dilemma of improving the quality of rural public sports service driven by digital technology,and put forward the improvement path.Logical path:We need to break the multi-dimensional policy to make accurate supply decisions,coordinate the guidance of interests to share the network platform,empower behavior and strengthen digital awareness,and avoid rigid grafting to strive for value co-creation.Dilemma:The application of governance technology is hampered,and the service process needs to be optimized.The main body of governance has collaborative barriers,and the supply accuracy needs to be improved.The governance rules are extensive and generalized,and institutional planning needs to be followed up.The ability of governance means is lacking,and the allocation of resources needs to be balanced.Path:We need digital technology to reshape service proceses and improve quality technology adaptation mechanisms,multiple co-tonstruction and collaborative cooperation to build an efficient digital interactive platforms,service elements to match the value needs and develop a normative quality assessment systems,and public resources to achieve balanced allocation and establish a precise resource allocation patterns.

关 键 词：群众体育 农村公共体育服务 数字技术 质量提升 

分 类 号：TP399[自动化与计算机技术—计算机应用技术] G812.42[自动化与计算机技术—计算机科学与技术]