自媒体时代性别话语的传播与再造  

The Dissemination and Reconstruction of Gender Discourse in the Era of Self Media

作　　者：邸晓星[1] DI Xiao-xing(The Party Building Teaching and Research Office,the Party School of Tianjin Committee of the CPC,Tianjin 300191,China)

机构地区：[1]中共天津市委党校党建教研部,天津300191

出　　处：《山西师大学报（社会科学版）》2024年第2期82-87,共6页Journal of Shanxi Normal University(Social Science Edition)

基　　金：国家社会科学基金项目(18BXW084)。

摘　　要：自媒体为个体发声提供了更为广阔的渠道,使得性别议题这一私领域问题走向公共话语空间,为推动两性平等展现了前所未有的平台。同时,在更为自由、个性的自媒体环境中,网络性别言说的碰撞更为激烈,甚至出现意见分化与割裂,而且在“流量为王”的商业利益裹挟下出现娱乐化和低俗化的情形。这些言说和碰撞背后既反映了大众的性别观念,也反映出社会主流性别文化、女性主义思潮在消除隔阂、增进和谐、推动两性平等方面的引导与努力,要以马克思主义妇女观引导先进性别文化传播,以主流权威引导和整合网络分歧,在线上线下的互动中塑造两性平等和谐的先进性别文化。Self media provides individuals with a broader and freer channel to voice their opinions,leading gender issues,a private issue,into a public discourse space and presenting an unprecedented platform for promo-ting gender equality.At the same time,in a freer and more personalized self media environment,the collision of online gender discourse is more intense,and even opinions are divided and fragmented.Moreover,under the com-mercial interests of“traffic is king”,entertainment and vulgarization have emerged.These statements and collisions not only reflect the gender concepts of the public,but also reflect the guidance and efforts of mainstream gender culture and feminist trends in eliminating barriers and promoting harmony and gender equality.It is necessary to guide the dissemination of advanced gender culture with the Marxist view on women,guide and integrate network differences with mainstream authority,and shape advanced gender culture of gender equality and harmony in online and offline interaction.

关 键 词：自媒体时代 性别话语 性别文化 

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