生成式AI影响下的艺术媒介本体论转向  

The Ontological Turn in Art Media in the Era of Generative AI

作　　者：汤筠冰[1] TANG Yunbing

机构地区：[1]复旦大学新闻学院,上海200433

出　　处：《上海师范大学学报（哲学社会科学版）》2024年第1期59-67,共9页Journal of Shanghai Normal University(Philosophy & Social Sciences Edition)

基　　金：国家社科基金艺术学一般项目“数字媒介语境下的艺术传播理论体系研究”(22BA023)阶段性成果。

摘　　要：以Midjourney为代表的生成式AI模型中的“文字转图像”(Text-to-image)技术正在被广泛应用,其崭新的交互方式向大众宣告了生成式AI带领当代艺术步入“艺术大众化”时代。生成式AI技术影响下的艺术传播媒介发生了巨大变迁。艺术媒介已不仅具有“材料”“媒材”“质料”等传统属性,艺术传播的媒介环境从“再现”走向“再生产”;艺术媒介从“聚块”(Agglomerations)的传播模式发展为多元形态,在分散且广泛的“灰色媒介”中,艺术媒介的“物质性”被关注;人机艺术传播中的“媒介在场”和“社会在场”共同建构社会景观,塑造社会现实。The new interactive approach of“Text-to-image”of the generative AI model,represented by Midjourney,is widely used.Its new interactive method announces to the public that generative AI leads contemporary art into the era of“the pop-ularization of art”.The art media under the influence of generative AI technology has undergone great changes.Art media not on-ly has traditional attributes such as“material”,“media”,and“matter”,but also the media environment for art communication has shifted from“representation”to“reproduction”.The art media has developed from“agglomerations”to multiple forms,and in the dispersed and extensive“gray media”,the“materiality”of art media has been concerned.In the communication of human-machine art,“media presence”and“social presence”jointly construct the social landscape and shape the social reality.

关 键 词：生成式AI 艺术媒介 艺术传播 本体论 

分 类 号：J0-05[艺术—艺术理论] G206.3[文化科学—传播学]