基于工作过程汽车网络与新媒体营销课程教学创新  

Teaching Innovation of Automobile Network and New Media Marketing Based on Working Process

作　　者：郭燕 GUO Yan(Shanghai DaZhong Technical School,Shanghai 201800,China)

机构地区：[1]上海市大众工业学校,上海201800

出　　处：《农机使用与维修》2024年第2期139-142,共4页Agricultural Machinery Using & Maintenance

基　　金：上海市嘉定区教育科学研究课题(JB23156)。

摘　　要：汽车网络与新媒体营销课程是汽车营销类专业针对汽车销售顾问岗位能力培养的一门专业核心课程。基于工作过程导向的课程改革是将企业中的真实工作过程行之有效地转变为学习过程,课程教学实践能够摆脱以往传统学科系统化的束缚,激发中职学生对专业课程学习的积极性,同时培养创新性思维以及工作岗位意识。Automobile network and new media marketing is a professional core course for automobile sales consultant Post Ability Training.The work-process-oriented curriculum reform is to effectively transform the real work process in enterprises into a learning process,and the curriculum teaching practice can break away from the traditional discipline systematization,stimulate secondary vocational students to the enthusiasm of professional courses,while cultivating innovative thinking and job awareness.

关 键 词：工作过程 汽车网络营销 课程教学 

分 类 号：G642[文化科学—高等教育学]