与鲨鱼共游:合法性视角下边缘互补者竞合感知对价值创造的影响研究  

Swimming with Sharks:Impact of Co-Opetition Perceptions of Marginal Complementors on Value Creation from the Legitimacy Perspective

作　　者：郭元源[1,2] 陈意锒 池仁勇[2] GUO Yuan-yuan;CHEN Yi-lang;CHI Ren-yong(School of Management,Zhejiang University of Technology,HangZhou 310023,China;China Institute for Small and Medium Enterprises,Zhejiang University of Technology,HangZhou 310023,China)

机构地区：[1]浙江工业大学管理学院,杭州310023 [2]浙江工业大学中国中小企业研究院,杭州310023

出　　处：《研究与发展管理》2024年第1期80-93,共14页R&D Management

基　　金：国家社会科学基金资助项目“共享制造价值网络的模式、效益评估及可持续优化研究”(20BGL013)。

摘　　要：竞合是平台市场的关系基础,但平台主参与竞争会打破原有的市场配置,处于弱势地位的边缘互补者可能会加剧陷入生存泥沼。如何在与平台主竞合中寻找生存突破口,成为边缘互补者亟待解决的核心问题。基于306家用户基数排名在后50%的中小型边缘互补者的调查数据,从合法性视角分析在与平台主竞合的关系中边缘互补者如何实现价值创造的可持续发展。研究表明:在认知合法性的介质传递下,边缘互补者对竞合关系的主观感知对个体价值与生态价值的创造均存在正向作用;进一步,在社会政治合法性的边界影响下,边缘互补者的竞合关系感知会促成更多生态价值的产生,但抑制个体价值的产生。研究发现在补充了平台竞合关系文献的同时,对边缘互补者推进战略决策、实现生态共生发展具有启示作用。Co-opetition is the foundational relationship in platform markets,but platform owners engaging in competition will disrupt the original market configurations and exacerbate the survival quagmire of marginal complementors in a disadvantaged position.Identifying a breakthrough for survival amidst the co-opetition relationship with the platform leaders emerges as a pivotal challenge for these marginal complementors.Based on the survey data of 306 small and medium-sized marginal complementors ranked in the bottom 50% of user base,it analyzed how the marginal complementors with individual initiative in the co-opetition relationship realize the common positive development of individual value and ecological value from the perspective of legitimacy.It shows that the subjective perception of the marginal complementors to the co-opetition relationship has the positive effects on individual value and ecological value respectively under the influence of cognitive legitimacy;the sociopolitical legitimacy of marginal complementors promotes the generation of ecological value in the above process,but inhibits the generation of individual value.While supplementing the literature of platform co-opetition relationship,it has implications for marginal complementors to promote strategic decisions and realize ecological symbiosis.

关 键 词：平台生态系统 互补者 合法性 竞合 

分 类 号：F273.1[经济管理—企业管理]