基于语料库的涉农企业身份建构的批评话语分析——以新希望六和股份有限公司为例  

Corpus-Based Critical Discourse Analysis of Identity Construction of Agriculture-Related Enterprises——Taking New Hope Liuhe Co., Ltd. as an Example

作　　者：范丽群[1] 宋航 FAN Li-qun;SONG Hang(School of Humanities and Foreign Language,Hunan Agricultural University,Changsha 410128,China)

机构地区：[1]湖南农业大学人文与外语学院,湖南长沙410128

出　　处：《青岛农业大学学报（社会科学版）》2024年第1期111-119,共9页Journal of Qingdao Agricultural University(Social Science)

基　　金：湖南农业大学新农科研究与改革实践项目(2020-XNK-3);湖南农业大学新文科研究与改革实践项目(2021070004)。

摘　　要：涉农企业的身份建构是企业发展和对外宣传的重要环节,但其重要性常被忽略。本文基于语料库的定量研究方法,以Fairclough的三维话语分析模型为理论框架,从高频名词、高频动词、情态动词和高频词的索引行及搭配的角度分析新希望六和企业社会责任报告(2019—2021)(英语)的语言特征,提出基于语料库的涉农企业身份建构的批评话语分析框架,并从话语实践和社会实践两个层面探讨新希望六和企业身份背后的意识形态因素。研究表明,新希望六和企业社会责任报告建构的企业身份主要为爱国者、社会贡献者、环境保护者、关爱员工及客户至上者等身份。本研究对提升中国涉农企业国际话语建构能力具有参考价值,助力本土涉农企业提高传播力。Identity construction of agriculture-related enterprises is an important part of enterprise development and external publicity,but its importance is often underestimated.Based on the quantitative research method of corpus,this paper takes Fairclough's three-dimensional discourse analysis model as the theoretical framework,analyzes the linguistic features of the New Hope Liuhe and Corporate Social Responsibility Report(2019—2021)(English)from the perspectives of high-frequency nouns,high-frequency verbs,modal verbs,and concordances and collocations of high-frequency words,puts forward the critical discourse analysis of the identity construction of agribusiness enterprises based on the corpus framework,and explores the ideological factors behind the corporate identity of New Hope Liuhe from the two perspectives of discourse practice and social practice.The study shows that the corporate identities constructed in New Hope′s CSR report are mainly those of patriots,social contributors,environmentalists,staff carers and practitioners of the customer-first belief.This study has reference value for improving the international discourse construction ability of Chinese agribusiness enterprises,and can help local agribusiness enterprises to improve their communication capabilities.

关 键 词：社会责任报告 身份建构 三维话语分析 新希望六和 

分 类 号：H030[语言文字—语言学]