大流行病期间媒体具象化信息框架的情绪效应与情绪引导——基于北上广官方新闻发布会在社交媒体平台的情绪内容分析  

The Eliciting Effect of Media Frame Concretization on Emotion and Defusing Strategies during Epidemic Emergency:Based on Social Media Reaction Data of COVID-19 Press Conferences Held by the Governments of Beijing,Shanghai and Guangdong

作　　者：王海忠[1] 覃颖高 沈曼琼 谢涛 Wang Haizhong;Qin Yinggao;Shen Manqiong;Xie Tao(School of Business,Sun Yat-sen University;School of Management,Guangdong University of Technology)

机构地区：[1]中山大学管理学院 [2]广东工业大学管理学院

出　　处：《南开管理评论》2023年第6期224-234,I0042,I0043,共13页Nankai Business Review

基　　金：国家自然科学基金重点项目(71832015);国家自然科学基金项目(72072191、72102076)资助。

摘　　要：为了保证真实性、及时性与有效性,突发流行病的新闻信息传播倾向于使用高度具象化的媒体框架。此类媒体框架对公众情绪的影响及其引导策略已经成为重要的理论和公共治理问题,但缺少相关实证研究。本文借鉴“框架—认知—评价—情绪”和“具象化效应”等理论,以北京、上海、广东三地政府的新冠疫情新闻发布会信息为分析对象,使用有监督的机器学习方法从舆论中识别公众的焦虑和愤怒情绪。研究结果显示,媒体框架具象化倾向诱发了更强烈的焦虑和愤怒。但引入英雄人物叙事和战疫隐喻叙事可以有效抑制具象化倾向所引起的愤怒,但对焦虑没有显著影响。本文推动了信息的媒体框架与语言具象化的理论交叉融合创新,提出并验证了媒体框架具象化倾向在突发流行病信息传播中的情绪诱发效应,促进了积极心理学和概念隐喻在突发流行病舆情治理中的交叉创新应用。在实践意义上,研究结论对公共管理部门治理大流行病期间的“信息流行病”、保护公众心理健康、营造全社会安定的抗疫氛围,具有重要的政策借鉴意义。Since the 21st century,sudden outbreaks of epidemics have not only frequently threatened public health but have also fostered emotions like anxiety and panic among the public.Social media,to some extent,acts as an amplifier for these emotions.Existing research on media frames amidst pandemics has primarily focused on their application in reporting content and their influence on societal behaviors,with minimal attention to their impact on public emotions.To ensure authenticity,timeliness,and effectiveness,the dissemination of news regarding sudden epidemics tends to utilize highly concrete media frames.For similar reports on sudden epidemic events,does the tendency of media frames toward concretization trigger more anxiety and anger among the public?If such emotional effects exist,what guiding strategies are available?Existing literature has rarely empirically explored this issue,and gov-ernance bodies urgently require scientific support from an information dissemination perspective for public opinion management and emotional guidance.This study draws from theories like“frame-cognition-evaluation-emotion”and the“concretization effect.”It selects data from gov-ernment official COVID-19 news conferences during the first-level response period in Beijing,Shanghai,and Guangdong as the subjects of analysis.The study uses the“Sina Weibo”social media platform as a source to collect data on the dissemination of offi-cial COVID-19 information in these three regions on social media,along with the public’s emotional responses.Supervised machine learning methods are employed to identify public anxiety and anger emotions from public opinion.The research results indicate that the tendency of media frames toward concretization induces stronger anxiety and anger.However,the introduction of narratives featuring heroic figures and metaphors related to fighting the epidemic can effectively mitigate the anger caused by concretization tendencies but does not significantly impact anxiety.To further validate the stability a

关 键 词：突发流行病 媒体框架具象化 焦虑与愤怒 英雄人物叙事 战疫隐喻叙事 

分 类 号：G206[文化科学—传播学] R-05[医药卫生]