Application of Color Psychology in Korean Brand Identity Design-Etude House  

作　　者：Jingyao Luo Choi Albort Young 

机构地区：[1]Hanyang University,Seoul,South Korea

出　　处：《Cultural and Religious Studies》2024年第1期24-31,共8页文化与宗教研究（英文版）

摘　　要：The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the Etude House brand,the evolution of the logo design,and the changes in color choices,we analyze the traditional concepts of color symbolism in Korean culture and the culture of color in contemporary society in order to reveal the important role of color in cosmetic brand image.Through an in-depth analysis of the use of color in Etude House’s brand identity,we further analyze the impact of color on consumer emotions and purchasing behavior,as well as the potential impact of brand identity changes on market performance.Finally,the conclusions of the analysis summarize the practical application of color psychology in Etude House’s brand logo design,suggest recommendations for other Korean cosmetic brands to draw upon in their logo design,and discuss future directions.

关 键 词：color psychology brand identity design Etude House Korean cosmetics consumer emotions market performance 

分 类 号：B82[哲学宗教—伦理学]