透过穆夏探讨当今插画设计的发展  

Explore the Development of Contemporary Illustration Design through Mucha

作　　者：牛利艳 向靓 王冠[1] NIU Liyan;XIANG Liang;WANG Guan(School of the Arts,Northeastern University,Shengyang,Liaoning,110819)

机构地区：[1]东北大学艺术学院,辽宁沈阳110819

出　　处：《湖南包装》2024年第1期95-98,共4页

摘　　要：随着科技的发展,插画已经从传统的壁画、纸媒向数字插画发展,以中国传统文化为元素进行创作的中国古风插画也逐步兴起,成为具有鲜明时代特色的艺术语言。文章透过阿尔丰斯·穆夏的插画设计,从他早期的代表性作品探索其独特的插画风格,分析其风格特色形成原因,并探讨了插画设计在全球化背景下的发展趋势,试图寻找一条中国古风插画设计在弘扬传统文化与创新设计方面行之有效的道路。With the development of technology,illustrations have evolved from traditional murals and paper media to digital illustrations.Chinese ancient style illustrations created with traditional Chinese culture as elements have gradually emerged,becoming an artistic language with distinct contemporary spirit.The article starts with Alfonse Musha's illustration design,first exploring his early representative works and starting with his unique illustration style,Subsequently,the reasons for the formation of his style characteristics were analyzed,and the development trend of illustration design in the context of globalization was explored,Finally,we attempt to find an effective way for the popular Chinese ancient style illustration design to promote traditional culture and innovation.

关 键 词：穆夏 传统文化 中国古风插画 创新设计 

分 类 号：J218.5[艺术—美术] J505