数字经济时代中小传统零售企业数字化转型的思考  

Digital Transformation of Small and Medium-Sized Traditional Retail Enterprises in the Digital Economy Era

作　　者：孙佳佩 SUN Jia-pei(Collges Branch,Jiangsu Dagang Vocational School,Lianyungang 222047,Jiangsu,China)

机构地区：[1]江苏省大港中等专业学校大专部,江苏连云港222047

出　　处：《江苏经贸职业技术学院学报》2024年第1期11-14,共4页Journal of Jiangsu Institute of Commerce

摘　　要：随着数字经济的发展,越来越多的传统零售企业意识到数字化转型的重要性并踊跃尝试。深入分析中小传统零售企业在数字化转型过程中存在的变革领域选择困难、渠道协同融合不畅、数据分析赋能不足、数字化能力建设存在短板等突出问题,从战略定位、渠道融合、数字赋能、组织重塑方面提出有针对性的建议。With the development of the digital economy,more and more traditional retail enterprises are realizing the importance of digitization and actively attempting digital transformation.This paper deeply analyzes the prominent problems of small and medium-sized traditional retail enterprises in the process of digital transformation,such as difficulty in selecting change fields,poor channel coordination and integration,insufficient data analysis and insufficient board in digital capacity building,and puts forward targeted suggestions from the aspects of strategic positioning,channel integration,digital empowerment and organizational remodeling.

关 键 词：中小企业 零售企业 数字化转型 建议 

分 类 号：F270.7[经济管理—企业管理]