基于扎根理论的东北亚文化旅游城夜游产品创新发展路径——以旅顺二〇三景区为例  

On the Innovative Development Path of Nighttime Tourism Products in Northeast Asia Cultural Tourism Cities Based on Grounded theory——A Case Study of Lishun No.203 Scenic Area

作　　者：孙世鑫 江海旭[1] SUN Shi-xin;JIANG Hai-xu(Liaoning University of International Business and Economics,Dalian,Liaoning,116052,China)

机构地区：[1]辽宁对外经贸学院,辽宁大连116052

出　　处：《武汉商学院学报》2023年第6期15-21,共7页Journal of Wuhan Business University

基　　金：教育部人文社科重点研究基地重大项目《海岛休闲经济高质量发展的模式路径与案例研究》(项目编号:22JJD790031);大连市社科院项目《创建东亚文化之都背景下大连夜间旅游经济发展路径研究》(项目编号:2022dlsky205);辽宁对外经贸学院校级科学研究项目《基于扎根理论的东北亚文化旅游名城夜游产品创新开发路径研究——以旅顺203景区为例》(项目编号:2022XJLXYB13)。

摘　　要：开发夜间旅游产品是推动夜间旅游产品创新、丰富旅游产品供给的有效途径,更是助力旅顺创建国家级全域旅游示范区的有力抓手,对城市经济结构和产业结构调整具有重要现实意义。以旅顺二○三景区夜间旅游产品为研究对象,基于45名被访谈者的深度访谈,通过深度扎根分析,确定影响二○三景区夜间旅游产品创新开发的因素。通过对二○三景区的扎根分析,研究发现:二○三景区夜间旅游产品发展主要受产品供给因素、基础设施因素、保障措施因素、营销宣传因素等因素制约。针对二○三景区夜间旅游产品创新开发现状提出从构建多元夜游产品体系、完善景区夜游基础辅助设施、建立完善多部门联动保障机制、加强夜游宣传引导,做透文化IP四个方面进行创新,以期助力大连创建“东亚文化之都”。The development of nighttime tourism products serves as an effective way to promote innovation and enrich the supply of tourism offerings.It also plays a vital role in propelling Lishun to become a national-level comprehensive tourism demonstration zone,thereby bearing significant practical implications for the city's economic and industrial restructuring.Based on in-depth interviews with 45 participants,this paper takes the nighttime tourism products in Lishun No.203 Scenic Area as the research object,and identifies the factors affecting the innovation and development of nighttime tourism products in this area through in-depth analysis from the perspective of grounded theory.The research finds that the development of nightime tourism products in No.203 scenic Area is mainly influenced by such factors as product supply,infrastructure,safeguard measures,as well as marketing and promotional efforts.In view of the present situation of the innovation and development of nighttime tourism products in No.203 Scenic Area,this paper proposes four suggestions to promote innovations in culture IP,including constructing a diverse range of nighttime tourism products,enhancing the supporting infrastructure for nighttime tours in the scenic area,establishing a comprehensive interdepartmental collaboration mechanism,and strengthening the promotion and guidance of nighttime tours,so as to help Dalian to become the“Cultural Hub of EastAsia.”

关 键 词：夜间旅游产品 东北亚文化旅游城 扎根理论 创新开发 二〇三景区 

分 类 号：F592.7[经济管理—旅游管理]