气象灾害科普短视频在融媒时代的分众化运营分析  

Analysis of the Focus Operation of Meteorological Disaster Science Popularization Short Videos in the Era of Financial Media

作　　者：刁树峰 赵瑄 张华[1,2,3] 刘芳 Diao Shu-feng(Key Open Laboratory of Atmospheric Boundary Layer in Xiong’an,China Meteorological Administration,Xiong’an,Hebei 071800)

机构地区：[1]中国气象局雄安大气边界层重点开放实验室,河北雄安071800 [2]河北省气象与生态环境重点实验室,河北石家庄050021 [3]石家庄市气象局,河北石家庄050080

出　　处：《农业灾害研究》2023年第12期317-319,共3页Journal of Agricultural Catastrophology

摘　　要：伴随着融媒体时代的到来和移动资讯的快速发展,给气象科普工作带来了全新的机遇与挑战,尤其是气象科普短视频以其传播高效,直观快捷等特点成为当前以及未来气象资讯传播的重要渠道之一。结合工作实际和当前的时代特色,对气象短视频在防灾减灾的科普宣传中差异化传播,属地化、分众化运营进行分析和总结,为相关媒体人员提供一定的参考。With the arrival of the era of integrated media and the rapid development of mobile information,meteorological science popularization work has brought new opportunities and challenges,especially meteorological science popularization short videos,which have become one of the important channels for current and future meteorological information dissemination due to their efficient and intuitive dissemination characteristics.This article combines practical work and the current characteristics of the times to analyze and summarize how meteorological short videos can be differentiated,localized,and distributed in the popularization of science for disaster prevention and reduction.It was hoped to provide some reference for relevant media personnel.

关 键 词：防灾减灾 气象科普 短视频 分众化运营 差异化传播 

分 类 号：G206.2[文化科学—传播学]