经销商再制造模式下政府最优补贴策略研究  

Research on Optimal Government Subsidy Strategies under Retailer Remanufacturing Mode

作　　者：谭欢欢 孙浩 TAN Huan-huan;SUN Hao(School of Business,Qingdao University,Qingdao 266061,China)

机构地区：[1]青岛大学商学院,青岛266061

出　　处：《青岛大学学报（自然科学版）》2023年第4期103-112,共10页Journal of Qingdao University(Natural Science Edition)

基　　金：国家自然科学基金(批准号:71974104)资助。

摘　　要：针对经销商再制造模式,考虑政府分别以再制造收益或社会总福利为目标实施再制造补贴,探究了经销商回收(Retailer collection,MR)、第三方回收但经销商权力占优(Third party collection and Retailer power dominance,MRT)以及第三方回收且第三方权力占优(Third party collection and Third-party power dominance,MTR)三种模式下的最优补贴强度、成员运营策略和系统绩效,分析了消费者偏好的影响并将不同模式进行比较。研究结果表明,再制造收益目标下的最优补贴强度随消费者偏好的变化趋势取决于新品生产成本,而社会总福利目标下的最优补贴强度始终随消费者偏好递增;在两种政府目标下,MR模式的最优补贴强度均最低;从制造商、经销商、消费者和社会福利视角,MTR模式是三种模式的最劣选择,但该模式能产出最高的回收率和再制造收益。在再制造收益目标下,MR模式的成员利润、消费者剩余和社会总福利均优于MRT模式,而在社会总福利目标下,MRT模式的成员利润超过MR模式,消费者剩余和社会总福利与MR模式相同。For retailer remanufacturing mode,two cases were considered respectively.One case is that the government implements remanufacturing subsidies with the goal of remanufacturing revenue maximization,and the other case is total social welfare maximization.On this basis,the optimal subsidy intensities,the members’operational strategies and system performances were explored under three decision modes,i.e.,retailer collection(MR),third party collection and retailer power dominance(MRT)and third party collection and third-party power dominance(MTR).Then the influences of consumer preference were analyzed and different modes were compared.The conclusions show that under the remanufacturing revenue goal,the optimal subsidy intensities with regard to consumer preference depends on the production cost of new product.Under total social welfare goal,the optimal subsidy intensities always increase with consumer preference.Under both two government goals,MR mode has the lowest optimal subsidy intensity.From the perspective of the manufacturer,retailer,consumers and social total welfare,MTR mode is the worst choice of the three modes,but it can generate the highest collection rate and remanufacturing revenue.Under the remanufacturing revenue goal,the members’profits,consumer surplus and total social welfare of MR mode are better than those of MRT mode.Under the total social welfare goal,the members’profits of MRT mode exceed that of MR mode,and consumer surplus and total social welfare of MRT mode are the same as those of MR Mode.

关 键 词：经销商再制造 最优补贴 政府目标 再制造收益 社会福利 

分 类 号：F274[经济管理—企业管理]