数字化转型、跨界搜寻与绿色创新——组织环境文化的调节作用  

Digital transformation,boundary-spanning search and green innovation:The moderating role of organization environmental culture

作　　者：朱雪春[1] 徐伟 ZHU Xuechun;XU Wei(School of Management,Jiangsu University,Zhenjiang 212013,China)

机构地区：[1]江苏大学管理学院,江苏镇江212013

出　　处：《科技管理学报》2024年第1期90-103,共14页Journal of Science and Technology Management

基　　金：江苏省教育科学“十四五”规划课题(C-c/2021/01/04);江苏省社科基金项目(23GLB012);江苏高校哲学社会科学研究重大项目(2022SJZD028)。

摘　　要：数字化转型与绿色创新是实现经济社会高质量发展的重要路径,探究数字化转型如何驱动绿色创新具有重要价值。构建数字化转型对绿色创新影响的理论模型,实证分析数字化转型对绿色创新的影响,并探究跨界搜寻的中介作用及组织环境文化的调节作用,揭示数字化转型影响绿色创新的路径及边界。基于335份问卷调查数据实证研究发现:数字化转型对技术知识跨界搜寻、市场知识跨界搜寻、绿色工艺创新与绿色产品创新均有正向影响;技术知识跨界搜寻、市场知识跨界搜寻对绿色工艺创新与绿色产品创新均有正向影响;技术知识跨界搜寻、市场知识跨界搜寻在数字化转型与绿色工艺创新及数字化转型与绿色产品创新间均发挥部分中介作用;组织环境文化在数字化转型与绿色工艺创新及数字化转型与绿色产品创新间起正向调节作用。结论可深化数字化转型与绿色创新研究,也为驱动绿色创新提供思路借鉴。Digital transformation and green innovation are important paths to achieve high-quality economic and social development,and exploring how digital transformation drives green innovation has important research value.In the era of open innovation,both digital transformation and green innovation require sufficient knowledge.Enterprises not only need to fully utilize internal knowledge but also need to constantly cross boundaries to search for external knowledge.At the same time,culture is an important support for the development of enterprises,and organizational culture is an important factor for enterprises to improve their core competitiveness.Organizational environmental culture involves the values and behaviors on protecting the environment and guide enterprises to implement green measures to promote green development.Therefore,constructing the theoretical model of the impact of digital transformation on green innovation,the study empirically analyzes the impact of digital transformation on green innovation,and explores the mediating role of boundary-spanning search and the moderating role of organization environmental culture,revealing the path and boundary of digital transformation driving green innovation.Based on 335 questionnaire survey data,the empirical research results are as follows.Firstly,digital transformation has positive impact on technical knowledge boundary-spanning search,market knowledge boundary-spanning search,green process innovation and green product innovation.Secondly,the technical knowledge boundary-spanning search and market knowledge boundary-spanning search have positive impact on green process innovation and green product innovation.Thirdly,technical knowledge boundary-spanning search and market knowledge boundary-spanning search both play partial mediating role in the relationship between digital transformation and green process innovation,as well as digital transformation and green product innovation.Lastly,organization environmental culture plays positive moderating role between di

关 键 词：数字化转型 绿色创新 跨界搜寻 组织环境文化 

分 类 号：F270[经济管理—企业管理]