文化自信视域下物流品牌包装文化的创新设计研究  

Innovative Design of Logistics Brand Packaging Culture under the Perspective of Cultural Confidence

作　　者：杜亚琪 DU Yaqi(Xi'an FanYi University,Xi'an 710105,China)

机构地区：[1]西安翻译学院,陕西西安710105

出　　处：《鞋类工艺与设计》2024年第3期33-35,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：文化是一个品牌最大的特色和区别于其他产业的最大特征。将中国传统文化、技艺、工艺与品牌包装设计的结合既弥补品牌文化内涵和价值诉求缺失的问题,同时也提升品牌形象在市场的竞争力。本文以物流品牌包装为例,分析文化自信背景下物流企业如何借助中国传统文化设计提升品牌文化价值。通过对现有物流品牌包装文化的现状研究,探索物流品牌包装文化的创新设计与应用方案。Culture is the biggest characteristic of a brand and the biggest feature that distinguishes it from other industries.The combination of traditional Chinese culture,techniques and crafts with brand packaging design not only makes up for the lack of brand cultural connotation and value appeal,but also improves the competitiveness of brand image in the market.This paper takes logistics brand packaging as an example to analyse how logistics enterprises can enhance the cultural value of their brands with the help of traditional Chinese cultural design under the background of cultural self-confidence.Through the study of the current situation of the existing logistics brand packaging culture,it explores the innovative design and application programme of logistics brand packaging culture.

关 键 词：物流企业 品牌包装 传统文化 创新设计 

分 类 号：TB482[一般工业技术—包装工程]