皖西红地文化元素在服装展示设计中的应用策略研究  

Research on the Application Strategy of the Elements of Red Land Culture in the Fashion Display Design of Western Anhui

作　　者：李顺庆 何子凤 杨明 LI Shunqing;HE Zifeng;YANG Ming(College of of Arts,West Anhui University,Lu'an 237012,China;Fashion Institute,Zhejiang Sci-Tech University,Hangzhou 311199,China)

机构地区：[1]皖西学院艺术学院,安徽六安237012 [2]浙江理工大学服装学院,浙江杭州311199

出　　处：《皖西学院学报》2024年第1期18-21,61,共5页Journal of West Anhui University

基　　金：安徽省社科规划项目(AHSKY2019D084);安徽省质量工程教研项目(2020jyxm2139)。

摘　　要：红色文化与地域文化是皖西地区特有的文化符号,它承载了中国共产党艰苦奋斗的革命历史,同时也折射出皖西地域皋陶、庐剧文化及生态文化的独特魅力。卖场展示空间作为服装终端销售的载体,是服装品牌体验的重要场地,其展示空间的创新设计与人才培养对传播皖西红地文化具有较强的现实意义。Red culture and regional culture are unique cultural symbols in western Anhui,which carries the revolutionary history of the Chinese Communist Party's hard struggle,and also reflects the unique charm of Gaoyao culture,Lu Opera culture and ecological culture in western Anhui.As the carrier of clothing terminal sales,the display space of the store is an important venue for clothing brand experience.The innovative design and talent training of the display space have a strong practical significance for the dissemination of red land culture in western Anhui.

关 键 词：服装展示设计 红地文化 文化符号 创新设计 

分 类 号：J523.5[艺术—艺术设计]