组织线上社会资本研究综述与展望  

Online Social Capital for Organizations:A Review and Future Prospects

作　　者：李艳 陈卫平[1] 孙欣 Li Yan;Chen Weiping;Sun Xin(School of Agricultural Economics and Rural Development,Renmin University of China,Beijing 100872,China)

机构地区：[1]中国人民大学农业与农村发展学院,北京100872

出　　处：《外国经济与管理》2024年第1期123-138,共16页Foreign Economics & Management

基　　金：国家自然科学基金项目(72073136,71773138)。

摘　　要：线上社会资本指基于互联网平台和社交媒体等网络工具所形成的社会联系和信任关系,是可以被行为主体调动和利用的社会关系资源。在互联网时代,积累和利用线上社会资本为组织获取更多发展机会和发展空间提供了必要的支持和保障,也成为提升组织绩效和促进组织持续发展的重要行动策略。通过系统整理线上社会资本的研究文献,本文首先总结分析了线上社会资本的概念内涵及其区别于传统线下社会资本的五个重要特性。其次,本文梳理了线上社会资本的测量方法,总结出主观量表法和数字足迹法及相应的数据分析方法。再次,本文归纳梳理了线上社会资本的影响因素与影响结果。最后,本文从加强线上社会资本与线下社会资本关系研究、创新其测量方法、探讨其前因、深化后效研究以及开展中国情境的本土化研究等方面提出了未来研究建议。本文为后续线上社会资本研究提供了一个较为完备的思考框架和参考借鉴,有助于更好地认识、解释线上社会资本,并发挥其实际意义和现实效应。Online social capital(OSC)refers to the social relationship resources that can be mobilized and utilized by actors based on the social connection and trust relationship formed by Internet platforms,social media,and other network tools.In the Internet era,the accumulation and utilization of OSC provides necessary support and guarantee for obtaining more development opportunities and space,and also becomes an important action strategy to improve organizational performance and promote sustainable development of organizations.Through the systematic review of OSC literature,this paper first summarizes and analyzes the conceptual connotation of OSC and five important characteristics that are different from traditional offline social capital.Second,this paper reviews the measurement methods of OSC and the corresponding data analysis methods.Third,this paper summarizes the influencing factors and results of OSC,and builds an integrated research framework.Finally,this paper puts forward some suggestions for future research from the aspects of strengthening the research on the relationship between OSC and offline social capital,innovating its measurement methods,exploring its anthems,deepening its after-effects,and carrying out localization research in the Chinese context.This paper provides a relatively complete framework and reference for the subsequent researchers of OSC,which is helpful to better understand,explain,and play the practical significance and effect of OSC.

关 键 词：线上社会资本 社交媒体 社会关系 影响因素 

分 类 号：F270[经济管理—企业管理]